mpro5 is a process management app trusted by professionals to streamline processes. Pulse 2.0 interviewed mpro5 VP of Business Development Fred Whipp to learn more about the company.
Fred Whipp’s Background
What is Fred Whip’s background? Whipp said:
“My background is different to the conventional path you might expect in Sales or Business Development. I hold a law degree, which initially guided me into a career as a junior auditor. This role started my interest in data analytics, leading me to spearhead the development of the analytics department at mpro5. The transition from analytics to sales was driven by my desire to leverage data insights for business growth. Now, as the Vice President of Business Development, I oversee both the Sales and Marketing teams at mpro5, applying my diverse experience to drive revenue.”
“As the VP of Business Development, my main responsibilities encompass shaping and executing the sales and marketing strategies to drive mpro5’s growth. This involves identifying new business opportunities, forging strategic partnerships, and expanding our market presence. A significant part of my role is to ensure that our sales and marketing efforts are aligned with the overall strategic goals of the company, particularly as we push into new markets and sectors.”
Favorite Memory
What has been Whipp’s favorite memory working for mpro5 so far? Whipp shared:
“With mpro5’s well-known reputation in the UK, one of my favorite memories at mpro5 was witnessing our team’s reaction to securing our first major contract in North America. The joy shared among the team not only marked a significant milestone for the company but also reinforced the collective effort and dedication that define our work culture. It was a big moment that showcased our potential for international growth and the impact of our solutions on a global scale.”
Core Products
What are the mpro5’s core products and features? Whipp explained:
“mpro5’s core offering is our powerful process management app designed to streamline operations across various industries, such as retail, food service and facilities management. Our key features include customizable workflow automation, real-time data capture, and comprehensive analytics capabilities. These elements are crucial for businesses looking to enhance efficiency, improve reporting accuracy, and make data-driven decisions. We also integrate the app with IoT sensors to trigger processes as well.”
Significant Milestones
What have been some of mpro5’s most significant milestones? Whipp cited:
“As previously mentioned, our expansion to North America two years ago stands out as a pivotal milestone for mpro5. This move was not just about geographical growth; it represented our ambition to become a global player in the workflow and job scheduling space. The successful launch in North America has paved the way for further international expansion and has significantly contributed to our global customer base.”
Customer Success Stories
After asking Whipp about customer success stories, he highlighted:
“One of our success stories involves a grocery retail chain that adopted mpro5 to streamline their store operations. By leveraging our platform, they were able to automate task scheduling, enforce compliance through real-time reporting, and significantly reduce operational costs. This transformation led to improved store performances, higher employee productivity, and most importantly it saved them over $1.2 million in printing costs alone!”
Channel Tools Partnership
Could you tell me more about mpro5 partnering with Channel Tools? Whipp explained:
“The partnership with Channel Tools is a strategic move that significantly grows our market reach. By enabling Channel Tools to resell mpro5 through TD Synnex, we’ve effectively opened up a channel through which every TD Synnex partner can now offer mpro5 to their customers. This partnership is vital for our strategy to expand our distribution network and enhance our visibility in the market.”
Differentiation From The Competition
What differentiates mpro5 from its competition? Whipp affirmed:
“Our process management app allows us to be flexible to your use cases. Where our competitors offer a highly specific point solution that will benefit one department, mpro5 allows our customers to implement processes across all of their departments, built to grow alongside our customers.”
Future Company Goals
What are some of mpro5’s future company goals? Whipp pointed out:
“Looking ahead, mpro5 is focused on expanding our network of channel partners and further establishing our presence in the US market. Our goal is to become the leading process management app globally, by continuously enhancing our platform’s capabilities and ensuring it meets the evolving needs of businesses across different industries.”
Additional Thoughts
Any other topics you would like to discuss? Whipp concluded:
“We have just launched a new offering mproGo for Cisco Meraki. mproGo integrates with Cisco Meraki cameras and sensors to automate processes based on specific event detections, such as door openings or temperature spikes. mproGo prompts immediate actions like cleaning, maintenance, or security protocols, enhancing efficiency and safety with minimal setup. It leverages Meraki’s rich data for streamlined operations and cost savings.”
