Mundial Media – the first media platform uniting multicultural voices – recently announced $2 million in pre-seed funding led by a syndicate of family office investors, including New Day Industries, a family office focused on breakthrough software technologies. The investor syndicate includes New Day Industries, Barlow Family Investments, and executives from Amazon.com, UnitedHealth Group, and Prodege LLC.
Mundial Media was born out of the need for an end-to-end marketing platform that combines best-in-class multicultural learnings with a data-driven platform to create emotional connections. And Mundial Media’s proprietary contextual engine Cadmus AI, provides marketers with scale and reach that is culturally nuanced and differentiated. Given the market’s turn to privacy-first, Mundial Media targets audiences through first-party contextual technology rather than third-party cookies.
The company’s goal is to solve market fragmentation and provide an authentic solution that resonates with brands and audiences. With this funding round, Mundial Media will scale its AI-enabled technology to meet the needs of diverse audiences and brands.
KEY QUOTES:
“We’ve been closely tracking AI-enabled martech companies and were excited to find a deeply technical team focused on contextual technologies for multicultural audiences, with the unique experience to solve the biggest pain point in multicultural advertising – enabling brands to engage with multicultural audiences.”
- Gerard Goetz, General Partner at New Day Industries
“We believe the time is right to introduce a new platform focused on brand safety and privacy while providing brands and agencies with scaled reach across authentic multicultural offerings. Mundial’s proprietary AI-enabled contextual technology creates brand-safe segments at scale for targeting the right audience with the right advertisement at the right time and place.”
- Mundial Media Co-Founder and CEO Tony Gonzalez
