Mura, an AI platform transforming commercial field service operations through dark software, announced it has emerged from stealth with $6 million in total funding. Level One Fund and Lerer Hippeau co-led the seed funding round with participation from notable angels and strategic investors. This comes after a $1.5 million pre-seed funding round led by Lerer Hippeau, completed several months prior.
With the HVAC industry increasingly becoming an attractive opportunity for private equity investors, the need for these service operators to be paid quicker and in a more efficient manner is critical. Muras’s AI-based platform integrates with existing field service management systems to automate order-to-cash processes, enabling commercial HVAC and field service providers to reduce overhead and secure payment faster dramatically.
Launched by Ryan G. Smith and Claire DeRoberts, who previously started LeafLink, Mura represents the team’s strategic shift to applying AI to modernize essential infrastructure in commercial field service operations. And they partnered with James Mackey, Mura’s technical co-founder, who brings experience in AI and integrations from AI marketing pioneer Attentive. Mura will also primarily focus on serving mid-market to enterprise commercial field service providers, many of which have been acquired by private equity firms focused on optimizing operational efficiency and profitability.
Since launching with a first customer in October 2024, Mura already onboarded several commercial field service companies with the technology showing promising results. And one customer decreased their time spent on purchase order processing by 80% while significantly reducing downstream accounting and billing errors.
This seed funding round will be used to expand Mura’s engineering team, build additional automations in Accounts Receivable and Accounts Payable workflows, and accelerate integration with additional field service management platforms. And this is now the second investment that lead investor, Lerer Hippeau, has made with co-founders Ryan G Smith and Claire DeRoberts.
KEY QUOTES:
“Most commercial field service companies are overspending on manual processes in their back office while juggling high days sales outstanding. By creating what we call ‘dark software’ – technology that works invisibly within existing systems rather than forcing companies to adopt entirely new platforms – we’re helping these businesses achieve significant time savings without disrupting their operations, allowing them to grow service call volume and get paid faster without adding additional back office headcount.”
Ryan G. Smith, CEO and Co-Founder of Mura
“Mura’s platform has transformed how we manage our workflow at Tolin Mechanical. Since implementing their solution, we’ve seen dramatic time savings for both our customer service representatives and field technicians, significantly improving our downstream invoicing cycles. What sets Mura apart is their ability to integrate seamlessly with our existing systems – we didn’t have to disrupt our operations or move our team to a completely new platform.”
Nick Dosen, CFO of Tolin Mechanical, a Service Logic Company based in Denver, CO
“The commercial field service market represents a significant opportunity for innovation through AI. What makes Mura compelling is their approach to making AI work invisibly within existing workflows. Ryan and Claire have a proven track record of building industry-defining platforms, and we’re excited to back them again as they tackle this new challenge.”
Andrea Hippeau, Partner at Lerer Hippeau
“Mura is the perfect example of a new and highly scalable business made possible by advances in AI. Just a few years ago its order-to-cash solution was not technically feasible and today it’s already transforming operations for customers across the commercial field service industry, leveraging the latest breakthroughs in intelligent automation.”
James Stewart, Founding Partner at Level One Fund
