MyARC, a platform designed to help fitness creators train their communities at scale, announced the launch of a next-generation product to support, monetise, and grow creator-led fitness businesses. The company also disclosed a $2 million-plus funding round with participation from Araya Ventures, Morgan Stanley, Techstars, and G Fund.
MyARC was founded by Peter Monteza alongside co-founders Nikhil Shah and Arohan Subramonia. The company is positioning its platform as infrastructure for creators who want to deliver more personalised programming without relying on static plans or one-on-one coaching models that inherently limit client volume. MyARC says its system enables automated, adaptive training and nutrition plans that adjust based on individual user goals, lifestyles, and needs, while allowing creators to operate at a global scale.
The platform’s latest release expands its adaptive capabilities and lets creators automatically personalise training, recipe, and nutrition plans for followers. MyARC also says creators can launch and manage their own fitness apps without coding, and monetise through subscriptions that can bundle challenges, training plans, recipes and meal plans. The company is also highlighting automations designed to run continuously to support community engagement and drive revenue.
MyARC said that over the past two years, it has helped creators generate more than a million in platform earnings, citing multiple seven-figure creators, average annual incomes in the multi-six-figure range, and thousands of active daily users worldwide. The company also said users have collectively completed hundred of millions of training minutes on the platform.
To illustrate the creator outcomes it aims to enable, MyARC pointed to examples including a UK-based creator who scaled personalised training for women worldwide and generated $2 million, a postpartum creator who generated more than $500,000 in the first 12 months after moving beyond one-to-one client work, and multiple US-based creators who used platform income to stabilise their finances while growing their audiences and reaching multi six-figure income levels. The company also said thousands of users have reported meaningful health outcomes, including weight loss, improved metabolic measures, and progress through adaptive training plans.
MyARC said the new capital will be used to fund further platform innovation, expand creator tools, and support global growth initiatives, with backers contributing experience across technology, scaling and distribution.
KEY QUOTES
“MyARC was built for modern day fitness creators – giving them the tools they need to grow without burning out,” said Peter Monteza, Founder and CEO of MyARC. “The traditional online fitness model has left creators trapped between low-value generic products and unsustainable personal coaching. With this platform, they can scale their impact and income without sacrificing quality.”
Peter Monteza, Founder and CEO, MyARC
“Araya Ventures is excited to invest in MyARC because it sits at the intersection of technical excellence and real-world impact. The team is building infrastructure with clarity, speed, and conviction, and we believe MyARC has the potential to define its category.”
Rupa Popat, Founder and GP, Araya Ventures
