Mytra, a Brisbane, California-based industrial robotics startup positioning itself as an “operating system for supply chains,” has raised $120 million in a Series C financing led by Avenir Growth, bringing the four-year-old company’s total funding to more than $200 million.
New investors in the round included Kivu Ventures, Liquid 2, D. E. Shaw, and Offline Ventures. Existing backers, Eclipse, Greenoaks, Abstract Ventures, and Promus Ventures, also participated. Mytra said its strategic investors include cold-chain logistics giant Lineage and RyderVentures, the corporate venture arm of Ryder System.
Founded in 2022, Mytra said it reached an inflection point in 2025 as it began signing contracts with some of the world’s largest organizations, including a Fortune 100 food company and a Fortune 500 industrial-supply distribution company. The company said that during 2025 it signed a large-scale deployment 60 times larger than its prior biggest installation, shipped two pilot systems, went live in production at a new customer site, and moved into a facility seven times larger than its previous space. Mytra also said it expanded headcount by 78% and added several senior leaders, including CFO Gabi Gantus, Chief Development Officer Ingrid Cotoros, and VP of Scaling Nigel Marcussen. Former Tesla CFO Zach Kirkhorn joined the company’s board, according to the announcement.
Mytra is targeting material handling and movement, which it cited as representing nearly half of manufacturing labor while remaining largely unchanged for decades. The company pointed to labor pressures that include hundreds of thousands of open industrial roles today, potentially rising to millions by 2030, alongside high turnover and warehouse layouts that devote significant square footage to aisles and clearance rather than storage.
The company’s pitch centers on “software-defined” automation that abstracts material flow into standardized primitives—such as moving, storing, picking, and routing—intended to make warehouse operations more programmable and adaptable than legacy automation systems. Mytra said roughly 80% of industrial facilities remain unautomated due to cost, complexity, and limited flexibility after installation, and it framed its platform as a way to broaden access to automation beyond the largest operators.
Mytra said early deployments have produced measurable gains, including a 32% reduction in material-handling labor and a 34% improvement in storage density. The new capital will be used to accelerate deployments across customer sites and expand hiring, with the company citing more than 20 open roles, including senior positions spanning electrical engineering, technical program management, and safety systems engineering.
KEY QUOTES:
“I saw firsthand that material flow needs a fundamental platform shift, not incremental improvements. We’re not building better warehouse robots — we’re rebuilding the infrastructure layer that every industrial process depends on. Material flow should work like cloud computing: abstracted, programmable, and continuously optimizing.”
Chris Walti, CEO & Co-Founder, Mytra
“Most warehouses and industrial facilities can’t access the benefits of automation because legacy systems are too costly and inflexible. We believe Mytra represents a fundamental reimagining: a universal system for material flow that breaks free from legacy constraints. Chris and the team have moved with remarkable velocity – executing with intensity, deploying to customers, and implementing feedback pragmatically. We’re thrilled to lead their Series C.”
Jamie Reynolds, Co-Founder, Avenir Growth
