Namogoo: Customer Journey Hijacking Prevention Company To Grow Team With New Funding Round

By Dan Anderson ● November 7, 2019
  • Customer Journey Hijacking prevention company Namogoo announced recently that it raised $40 million in Series C funding to grow its team

Namogoo — a company pioneering Customer Journey Hijacking prevention and protecting user privacy for online enterprises — announced recently that it raised $40 million in Series C funding led by Oak HC/FT. Oak HC/FT partner Matt Streisfeld is going to be joining Namogoo’s Board of Directors. And existing investors GreatPoint Ventures, Blumberg Capital, and Hanaco Ventures also joined the round. Including this round, Namogoo has raised $69 million in total funding.

How does Namogoo work? Namogoo’s client-side technology gives online enterprises a new generation of visibility, efficiency, and governance over their websites and applications ecosystem thus enabling high-quality digital customer experiences. And the company’s platform provides online businesses control over their journey of customers by preventing unauthorized ad injections from diverting online customers to competitors and uncovering privacy and compliance risks emanating from third- and fourth-party vendors.

Launched by Chemi Katz and Ohad Greenshpan, Namogoo plans to use the funding to further expand Namogoo’s client-side platform offerings starting with the launch of the Customer Privacy Protection solution. The solution detects and mitigates against customer privacy risks associated with third- and fourth-party vendors running on company websites and applications.

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“With businesses investing more than ever in technologies to optimize their website, improve functionality, and tailor their users’ experience, ensuring that these digital investments are delivered as intended and free of risks and disruptions has never been more challenging,” said Katz. “This significant financing round enables us to further invest in the growth of our global team and expand to new markets and geographies, helping us fulfill our vision of eliminating Digital Chaos and providing enterprises unprecedented control of their digital properties.”

In the past year, Namogoo grew its customer base by 150%. And the company’s platform is used by over 150 leading global brands in over 38 countries, including Tumi, Asics, Argos, Dollar Shave Club, Tailored Brands, Upwork, and others. And in the first half of this year, Namogoo enabled clients to recoup over $575 million in online revenue.

“Since its founding in 2014, Namogoo has made a significant mark within the eCommerce industry by helping Fortune 500 brands win back stolen online revenue and gain control of their customer experience,” added Oak HC/FT Partner Matt Streisfeld. “Namogoo’s platform is essential for any enterprise serving consumers online, and we’re looking forward to supporting the company as they maintain their momentum and scale to the next level.”

Namogoo also expanded its staff in Boston and Israel and opened an office in London. Plus Namogoo expanded its Partner Program, which includes technology leaders like Microsoft, SAP, and Salesforce.