- Namogoo, a company pioneering Customer Hijacking Prevention and protecting user privacy for online enterprises, announced certified integration with Salesforce Commerce Cloud
Namogoo — a company pioneering Customer Hijacking Prevention and protecting user privacy for online enterprises — announced certified integration with Salesforce Commerce Cloud for protecting online businesses from the widespread problem of client-side ad injections that cut into their bottom lines.
This integration enables customers to easily implement Namogoo’s solution to protect their businesses from Customer Journey Hijacking, which is a growing issue only discovered in recent years that disrupts consumer site visits and can cost brands hundreds of millions of dollars in sales.
As of now, 15-25% of web visitors are disrupted by unauthorized ads injected into consumer browsers including banners, pop-ups, and in-text — which redirects them from the intended online experience and divert them to other sites. And 40-70% of these ads include offers and recommendations from direct competitors.
Since these ads are caused by digital malware running on the customer’s browser, device, or WiFi network, they effectively bypass server-side visibility and control. And Namogoo monitors and analyzes web sessions from the server all the way to customer browsers, identifies an invasive activity, and then prevents it from running.
“As the global leader preventing Customer Journey Hijacking, we are excited to help businesses utilizing Salesforce Commerce Cloud improve their customers’ experience,” said Namogoo CEO and co-founder Chemi Katz. “Businesses are losing millions of dollars in potential revenue to a problem they are not even aware of, and we are looking forward to helping them protect their sites from the intrusive, unauthorized injected ads that are ruining their carefully designed customer experience.”
Some of the brands using Namogoo’s services include Asics, Samsonite, Lenovo, Argos, Dollar Shave Club, and Office Depot. And customers will be able to utilize the Namogoo integration to improve the customer journey on their sites.
