NEOintralogistics has raised €3 million in seed funding to expand its “democratized” approach to warehouse robotics, targeting operators that have been slow to automate due to high upfront costs and lengthy deployments. The company said that the round was co-led by Amadeus Capital Partners, APEX Ventures, and Cetus.
NEOintralogistics is aiming at a market it says remains overwhelmingly manual. In its announcement, the company claimed roughly 80% of warehouses still operate without meaningful automation, despite ongoing labor constraints and growing pressure from e-commerce and retail supply chains to shorten delivery times and improve order accuracy. The company also cited the potential for robotics to reduce warehouse operating costs by as much as 70%, arguing that adoption has lagged less because of ROI math and more because of implementation friction.
According to NEOintralogistics, the biggest blockers to robotics adoption include high capital expenditure, rigid systems that require major workflow changes, and long integration cycles that can disrupt operations. In many facilities—especially small and mid-sized warehouses—automation projects can take months to plan and deploy, require specialized in-house expertise, and often depend on bespoke integrations with warehouse management systems (WMS) or material flow software. Those factors can make modern robotics feel out of reach, even as labor costs and error rates rise.
To address those constraints, the company said it is building a Robotics-as-a-Service (RaaS) model intended to make automation faster to deploy and easier to scale. Rather than requiring customers to buy expensive hardware upfront and commit to a highly engineered, fixed configuration, RaaS approaches typically package robotics hardware, software, maintenance, and ongoing support into a subscription or usage-based contract. NEOintralogistics described its own product direction as “fast to deploy, affordable, and truly flexible,” positioning it as a way for warehouses to trial and expand automation without making a large one-time investment.
The new seed capital will be used across four areas, the company said: growing its customer base, advancing its robotics product, expanding its team, and accelerating an international rollout. Commercially, that suggests a near-term focus on pushing beyond early deployments into repeatable rollouts—often the key milestone seed-stage robotics companies need to prove that deployments can be standardized, delivered quickly, and supported economically over time.
Product investment is also likely to center on reliability and operational fit, since warehouses care more about uptime, safety, throughput, and straightforward integration with existing workflows than they do about demos. Robotics systems that succeed in live operations typically require robust fleet management software, clear operational analytics, and well-defined service processes to keep systems running through peak seasons. The company’s emphasis on flexibility indicates it is trying to avoid the “one-size-fits-one” trap that can slow scale in warehouse automation.
