Netlogistik partners with companies to tackle their toughest business challenges and guide you in every step towards the digital transformation of your supply chain. Pulse 2.0 interviewed Netlogistik US managing partner Jagan Reddy to learn more about the company.
Jagan Reddy’s Background
What is Jagan Reddy’s background? Reddy brings 25+ years of supply chain solution strategy, business transformation, and P&L management experience in global enterprise solutions companies to his position as co-founder partner and managing partner of Netlogistik USA.
From early-stage, pre-revenue startups to $1B+ supply chain/retail software companies, Reddy has utilized his broad-based experience in operating roles across strategy advisory, sales, product, and delivery to drive high-level strategy in fast-moving environments. With take-charge leadership skills and the ability to build high-performance, goal-focused teams, he serves as an agent of change in large-scale business restructurings, acquisitions, and technology modernization initiatives to realize growth, profitability, and sustained value.
Since co-founding Netlogistik in 2017, Reddy has led the company—the fourth he has created—to $10 million in annual revenues while building a workforce of 100+ people and elevating the company to status as one of the top three global partners of Blue Yonder.
Before his involvement with Netlogistik, Reddy was recruited by software service provider IQNavigator, where he served as executive vice president, customer strategy. In this role, he introduced new ways to grow customer revenues by deploying a combination of account management, value realization and SaaS solution delivery approaches.
Prior to IQNavigator, Reddy held a range of leadership roles at RedPrairie Software and JDA Software from 2003-2013. As senior vice president, general manager, he held P&L responsibility for $100 million cross-vertical revenues with 400+ people delivering best-of-breed supply chain, workforce and all-channel retail solutions. Charged with growing relationships with 600 customers globally, Reddy led a successful cross-functional organization of product, sales, marketing, account management and delivery experts that consistently met or exceeded revenue growth and margin contribution targets.
Reddy started his career at supply chain software provider McHugh Software, where he held product development and sales support roles from 1995-2002. His education includes a M.S., Systems Science with an emphasis on Computer Science from Louisiana State University.
Formation Of Netlogistik
How did the idea for Netlogistik come together? Reddy shared:
“Netlogistik, the leader in powerful services that guide companies towards the digital transformation of the supply chain, began on April 24, 2000, as a dot com business in the transportation marketplace. The goal was to become the “Uber” of transportation. The company built one of the first SaaS-based transportation management systems (TMS). The company grew from five people to 45.”
“Enter Blue Yonder…
Company leaders decided to invest in the company themselves and looked for more supply chain technologies to carry. The employees chose Red Prairie, which is now Blue Yonder, in 2003 – and the rest is history.”
“Blue Yonder is very important for Netlogistik. Blue Yonder knew how successful Netlogistik was in Mexico and wanted Netlogistik to develop all of Latin America and then expand to Chili, Argentina, and Brazil. Then Red Prairie merged with JDA, and the company grew to 550 people in 2023. “
“Twenty Year Timeline
- Today, Netlogistik has 80 Blue Yonder customers in 200 facilities
- 250 people work on Blue Yonder
- Johnson & Johnson was one of the first customers
- Every expansion was a key partnership initiative – going from Mexico to Latin America, then from Latin America to the US and Canada. Now the company is expanding to Europe.
- Started with the WMS, then added the TMS. Now, offer the Labor Management System.
- Soon adding the Order Management System.
’Blue Yonder solutions are addictive,’ says Francisco Giral Lopez (Paco), President, Board of Directors for Netlogistik. ‘It may be tough to get started, but once customers see the benefit, added value, and change for the good, they want more and more of the products.’”
“Why Netlogistik is different from other Blue Yonder partners.”
“Netlogistik has molded its business practices and education around Blue Yonder. All its seasoned professionals have a deep knowledge of Blue Yonder products, industry experience, and expertise. Netlogistik has the most significant number of qualified trainers and supporters of Blue Yonder products, each with the skills for implementation, maintenance, support, configuration, and integration with other systems.
‘Netlogistik is extremely thankful to Blue Yonder for supporting our team and helping us make our customers successful,’ adds Lopez.”
Favorite Memory
What has been your favorite memory working for the company so far? Reddy reflected:
“Jagan began working with NetLogistik in 2017 as a US Managing Partner. In that capacity, he had the task of launching the US and Canadian regions – essentially building the company from the ground up in these areas. Because of this, this role has been both challenging and rewarding.”
Core Products
What are the company’s core products and features? Reddy explained:
“NetLogistik offers marketing leading supply chain solutions across all facets including commerce, warehouse, transportation, and supply chain planning.”
“Our product and service offerings represent end-to-end solutions that blend innovation, expert guidance, and scalable, cost-competitive options. Netlogistik isn’t just a service; it’s a long-term partnership that delivers success for your supply chain transformation journey.”
Challenges Faced
What challenges have Reddy and the team faced in building the company? Reddy acknowledged:
“One of the greatest challenges was continuing to work and service our customers during COVID. With the disruption of the supply chain it was challenging to navigate the business landscape and ensure we were representing all the values of NetLogistik while striving to achieve both our mission and our vision.”
“Another aspect was resilience – as supply chain investments and companies recognized the need to strengthen their supply chains, we saw a big uptick in investments, which prompted us to offer a broader set of solutions to the market. As we continue to see market opportunities and growth, we are scaling the organization with the right talent to keep the growth aligned toward our vision/aspirations.”
Evolution Of Netlogistik’s Technology
How has the company’s technology evolved since launching? Reddy noted:
“Historically we focused on a narrower scope of supply chain solutions, but have since broadened our offerings to cover more including additional investments in voice and automation along with partnership expansion that offer other advancements in technology.”
Significant Milestones
What have been some of the company’s most significant milestones? Reddy cited:
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Reddy assessed:
- Industries: 3PL, Manufacturing, Auto, CPG, High Tech, Retail, Grocery, F&B (Exclusions: Hospitality, Entertainment)
- Revenue Band: $250M-$1B, >$1B
- Geography: North America
Differentiation From The Competition
What differentiates the company from its competition? Reddy affirmed:
“NetLogistik is unique due to:
- Its ability to scale solutions
- Cost advantage (near shore option)
- Breadth and depth of services
- Extensive experience across industry domains and supply chain overall
- Partnerships”
Future Company Goals
What are some of the company’s future company goals? Reddy affirmed:
“NetLogistik is looking to double its size in 3 years.”
Additional Thoughts
Any other topics you would like to discuss? Reddy concluded:
“There is a general excitement across the market with technology advancements and more, creating huge opportunities to work with supply chain leaders. I would welcome the opportunity to discuss this topic further.”
