- Customer behavior engagement platform company Neura recently announced that it raised $16 million in Series B led by Pitango Venture Capital and Liberty Technology Venture Capital II
Neura — a customer behavior engagement platform company founded by Gilad Meiri, Gil Mahler, Ori Shaashua, and Triinu Magi — announced it raised $16 million in Series B funding led by Pitango Venture Capital and Liberty Technology Venture Capital II (a subsidiary of Qurate Retail) with participation from Moneta Capital, Amdocs, AXA Ventures, among other investors.
“Since our founding six years ago, our diverse team has grown to span three continents. We believe our team’s diversity is one of our greatest assets, and this enables us to achieve our mission of revolutionizing the way products interact with people. The new funding will help us to further expand our team, and we are already on the lookout for top talent to join our R&D department, as well as our marketing and product teams,” said Magi.
What does Neura do? Neura provides solutions for mobile brands that are looking for higher customer engagement. And the platform provides actionable insights based on real-world behavior. Neura’s technology is personalized based on each user’s needs. And these personalized customer experiences drive engagement and monetization.
Neura’s technology is able to gather raw information about users anonymously using a software add-on that is installed on the mobile apps of its customers. From there, the company processes this information and turns it into behavioral insights.
“It has become increasingly clear that brands that understand the real-world behavior of their users will lead the next generation of the mobile economy,” added Neura CEO Amit Hammer in a statement. “This funding validates the importance of contextualizing digital experiences and will help us empower digital products with the intelligence to create meaningful, long-lasting customer relationships.”
Neura is based in the Bay Area of California and has offices in New York, London, and Israel. With this round of funding, Neura will be used for driving growth and scaling customer activity in the US and EU. Plus the software platform conforms to the global privacy regulations including GDPR in Europe and the regulations in California.
“Neura continues to impress us with their impact to user engagement driven by their unique datasets. The combination of a strong team and an exceptionally constructed product with huge scaling potential across verticals represents one of the most exciting opportunities we have seen,” explained Pitango co-founder and managing general partner Rami Kalish.