Neutonic, a functional drinks and supplements brand built around nootropics and cognitive performance, has raised $6 million at a $60 million valuation to accelerate expansion across the UK, United States, and new international markets. The round includes backing from Alan Barrett, founder of Grenade, alongside investors including Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez, and Zach Ranen. Gym King founder Jay Parker joins as a special advisor.
Founded in 2023 by Chris Williamson, host of the globally ranked Modern Wisdom podcast, James Smith, one of the UK’s most recognized fitness entrepreneurs, Luke Betts, and Shan Hanif, Neutonic has scaled rapidly since launch, selling more than 7.5 million cans to date. The company is on track to exceed $25 million in revenue in 2026, having doubled revenue from 2024 to 2025 and forecasting a further 3x increase, supported by strong performance across direct-to-consumer and retail channels.
The brand is now stocked in more than 10,000 retail doors globally across grocery, specialist retail, and fitness environments. In the UK, Neutonic is rolling out into 500 Sainsbury’s stores this month as part of the retailer’s meal deal, building on existing listings in Ocado, Morrisons Daily, Booths, and more than 1,200 Motor Fuel Group forecourts. In the United States, the brand is stocked in GNC, The Vitamin Shoppe, and Central Market, with further national grocery expansion expected this summer. An Australian launch is also planned as part of the company’s next phase of international growth.
The funding will support global retail expansion, strategic hires across product, commercial and operations, distribution growth across grocery, convenience and fitness channels, and continued product innovation.
Neutonic is positioned within the fast-growing nootropics and functional drinks category, formulated to support focus, mental clarity, and sustained energy without the crash associated with traditional energy drinks. Each product uses research-backed nootropic ingredients at effective dosages with a flavor-first approach designed to drive repeat purchase.
KEY QUOTE:
“This raise gives us the firepower to keep building Neutonic across both the UK and US whilst also launching in Australia. We have seen strong momentum in retail and this next phase is about scaling distribution, strengthening the team and continuing to meet growing consumer demand.”
Chris Williamson, Co-Founder, Neutonic
