New Relic Appoints Hein Hellemons As Chief Revenue Officer

By Amit Chowdhry • Jul 13, 2026

New Relic announced the appointment of Hein Hellemons as Chief Revenue Officer. Hellemons will oversee New Relic’s worldwide revenue and go-to-market strategy. In the role, he will lead the company’s global sales, commercial segments, and partner channel organizations.

New Relic said Hellemons will focus on driving predictable and substantial growth as the company expands its Intelligent Observability Platform. He will report to New Relic CEO Ashan Willy.

Hellemons brings more than 25 years of experience leading global go-to-market organizations across enterprise technology companies. Most recently, he served as Chief Revenue Officer at Darktrace, a global AI-powered cybersecurity company.

Before Darktrace, Hellemons held senior leadership positions at Amazon Web Services, Microsoft, and VMware. In those roles, he helped enterprise customers advance digital transformation initiatives while building and scaling global sales organizations.

New Relic said Hellemons joins as the company expands its footprint among global enterprises scaling AI. His responsibilities will include building high-performing teams, strengthening execution culture, supporting operational excellence, and deepening customer relationships.

The appointment comes as New Relic positions AI-strengthened observability as an important foundation for modern businesses. The company’s platform is designed to unify telemetry and business outcomes, leveraging intelligence and automation to help teams manage complex digital environments.

New Relic said its Intelligent Observability Platform helps organizations move from reactive incident response toward intelligent orchestration. The platform uses AI-driven automation to optimize technology spend and help protect revenue in real time.

New Relic customers include Adidas, Runtastic, Domino’s, Ryanair, Swiggy, Topgolf, and William Hill. The company said these organizations use New Relic to support innovation and deliver customer experiences.

KEY QUOTES:

“As AI transforms how software is built and operated, AI-strengthened observability has become foundational for modern businesses. This presents a tremendous market opportunity for us. Hein is a world-class revenue leader who brings to New Relic invaluable experience leading companies through periods of growth and transformation. His background scaling global GTM organizations will be crucial as we expand our platform, deepen customer relationships, and accelerate growth. We are thrilled to welcome him to the leadership team.”

Ashan Willy, Chief Executive Officer of New Relic

“I was drawn to New Relic by the immense market opportunity, its outstanding platform, highly respected brand and talented leadership team. New Relic is uniquely positioned to help companies succeed in the AI era and I’m excited to be part of this effort. I’m looking forward to working with Ashan and the rest of the executive team.”

Hein Hellemons, Chief Revenue Officer of New Relic