NewEdge Capital Group announced that Stonegate Investment Group, a Birmingham, Alabama-based advisory firm overseeing approximately $6 billion in client assets, has affiliated with its NewEdge Advisors registered investment advisor platform. The transaction pushes the firm’s Pillar Channel program beyond $14 billion in client assets and represents the largest advisory team to join the program since its launch.
Stonegate brings a 13-person advisory team to the NewEdge Advisors platform. The firm joins a growing network of advisory practices participating in the Pillar Channel, which now includes 14 teams located across the United States from the West Coast to the Southeast.
NewEdge Advisors introduced the Pillar Channel affiliation model in early 2023 as part of an effort to partner with established advisory practices and wirehouse breakaway teams seeking liquidity and strategic growth opportunities. The structure enables advisor teams to transact with NewEdge while continuing to grow their businesses and maintain client relationships under the NewEdge Advisors brand.
The program is designed to address evolving dynamics in the wealth management industry, including increasing firm valuations and rising demand for flexible capital structures. Through the Pillar Channel, participating advisors can unlock the value of their firms while retaining operational continuity and access to resources that support expansion and strategic acquisitions.
Advisors joining the program typically receive a combination of cash and equity in NewEdge, aligning long-term incentives between the advisory teams and the firm. The structure is intended to allow advisors to focus on client service and business growth while benefiting from the scale and infrastructure of the broader platform.
Founded in 2020, NewEdge Capital Group operates two RIAs: NewEdge Wealth, which serves ultra-high-net-worth clients, and NewEdge Advisors, which offers affiliation models for independent financial advisors. The firm also provides brokerage services through its affiliate, NewEdge Securities.
As of December 31, 2025, NewEdge services more than $88 billion in client assets and has earned industry recognition.
KEY QUOTES:
“The core of our industry is the advisor-client relationship. This platform allows professionals to maintain that core tenet when entering a transaction with NewEdge Advisors. Our Pillar Channel affiliation ensures that a transaction doesn’t change the continuity and quality of service for clients. Through a meticulous process, we provide monetization for advisors while preserving cultural and philosophical alignment. Too many competitor transactions fundamentally change or throw away what made advisors and their clients successful in the first place. This is the right program for a changing industry.”
Alex Goss, CEO and Co-Founder, NewEdge Advisors
“Our decision to join NewEdge Advisors was made with one goal in mind: to better serve our clients for the long term. This partnership strengthens the infrastructure, resources, and continuity supporting our client relationships, allowing us to focus even more on delivering thoughtful, personalized advice without compromise.”
Tony Smith, Chief Executive Officer, Stonegate Investment Group
“By working with established firms with strong cultures and the skills and capacity to handle growth, this platform enables advisors to limit exposure to market risk and focus on what they do best – serving their clients and expanding their business. We are thrilled that these firms have chosen to join our Pillar Channel as a means to expand their practices and serve more clients.”
Neil Turner, Chief Revenue Officer, NewEdge Capital Group
