NewEdge Capital Group is expanding its firmwide use of Anthropic’s Claude as financial advisors across NewEdge Advisors and NewEdge Wealth build AI-powered tools for client meetings, financial planning, communications, and practice management.
The initiative gives advisors and staff across the two businesses full access to Claude rather than limiting artificial intelligence to centralized corporate applications or individual pilot programs.
NewEdge said adoption has accelerated within weeks of the rollout, with advisors creating their own tools and workflows rather than waiting for applications to be developed centrally.
The company is using that approach to explore how generative AI can improve advisor productivity while giving financial professionals more time to focus directly on clients.
Early applications include turning lengthy financial plans and meeting notes into concise preparation briefs that advisors can review before client conversations.
NewEdge said tasks that previously required hours of preparation can in some cases now be completed in minutes.
Advisors are also using Claude to create retirement roadmaps that provide more visual and structured frameworks for discussing long-term financial planning with clients.
Another use case involves translating complex insurance and annuity contract language into plain-English explanations that advisors can use during client conversations.
NewEdge advisors have also used the technology to accelerate development of client webinars, with the firm saying preparation time can be reduced from hours to minutes.
Claude is additionally being applied to client-facing materials and communications, allowing individual practices to review, revise and refresh content through the same AI environment.
NewEdge Wealth is exploring the technology for more complex planning situations involving high-net-worth and ultra-high-net-worth families with multiple entities, advisors, accounts and other financial considerations.
The firm believes AI can help advisors evaluate more data, scenarios and assumptions while presenting the resulting analysis to clients in a simpler format.
NewEdge is continuing to build infrastructure around the deployment, including a library of Claude best practices, webinars featuring advisor use cases and forums where advisors can share workflows and ideas.
The strategy is intended to encourage experimentation at the advisor level while creating a framework for successful applications to spread across the organization.
NewEdge Capital Group includes NewEdge Advisors, an RIA supporting entrepreneurial financial advisors nationwide, and NewEdge Wealth, which serves high-net-worth and ultra-high-net-worth families, family offices and institutional clients.
The broader organization supports more than 550 financial advisors serving several thousand households, family offices and institutions.
NewEdge sees the Anthropic collaboration as part of a broader effort to make AI a firmwide operating capability rather than a collection of isolated productivity tools.
KEY QUOTES:
“The power of AI can’t be limited to individual cases or point solutions if we expect it to revolutionize the way we serve clients, grow our firm and shape the future of our industry. Collaborating with Anthropic at this moment provides our advisors with access to the best tools available and the ability to leverage the strength of this tool to build their businesses, enhance operations and provide an even greater level of personalized service to clients.”
James Jesse, CEO Of NewEdge
“What’s happened since we offered this out to our advisors has gone beyond what any of us expected. We built the framework and gave advisors the access, and they’ve taken it further, faster, than we could have built for them. That’s the real story here, not that we gave them the tool, but what they’ve already accomplished with it.”
Alex Goss, Co-Founder And CEO Of NewEdge Advisors
“The paradox of wealth is that the more complex a family’s life becomes, more entities, more advisors, more moving pieces, the less clarity they often have. Claude allows us to go deeper, pulling in more data, testing more scenarios, stress-testing more assumptions, while still handing our clients something they value immensely: clarity, not complexity.”
John Straus, Jr., Advisor And Founding Partner Of NewEdge Wealth
“NewEdge is showing what it looks like to put Claude in the hands of every advisor. From meeting briefs to financial plans and retirement roadmaps to translating annuity contract language, their team is using Claude so advisors can spend more of their time with clients. We’re excited to keep building on our work with NewEdge as they set the pace for AI-native wealth management.”
Eleanor Dorfman, Head Of Commercial Sales And Private Equity At Anthropic
