NewEdge Wealth: Veteran Advisor Alex Watts Joins Atlanta Office

By Amit Chowdhry ● May 29, 2026

NewEdge Wealth announced that Alex Watts has joined the firm as a Principal in its growing Atlanta office. Watts arrives from Merrill Lynch Private Wealth and brings more than 20 years of experience advising business owners, entrepreneurs, multi-generational families, family offices, and ultra-high-net-worth clients.

In his new role, Watts will help clients navigate complex financial matters, including transactions, credit strategies, recapitalizations, and portfolio structuring. He also serves as a central coordinator among attorneys, CPAs, commercial bankers, and investment bankers to help address the multifaceted needs of wealthy individuals and families.

The addition of Watts reflects NewEdge Wealth’s continued expansion as the firm grows its presence in key markets across the United States. The firm currently has more than 60 ultra-high-net-worth advisors across 16 locations, including Atlanta, Miami, Nashville, and San Francisco.

Prior to joining NewEdge Wealth, Watts began his career as an investment analyst at GenSpring Family Office before moving to J.P. Morgan Private Bank. He later spent a decade at Merrill Lynch, advancing from Assistant Vice President to Senior Vice President.

According to the company, NewEdge’s open-architecture platform, which offers access to research, investment opportunities, and credit solutions from multiple financial institutions, was a key factor in Watts’ decision to join the firm.

NewEdge Wealth is a division of NewEdge Capital Group, which supports more than 475 financial advisors serving thousands of households, family offices, and institutional clients. The firm is part of EdgeCo Holdings LP, which employs more than 1,000 people.

KEY QUOTES:

“Entrepreneurs and ultra high net worth families have complex wealth management needs that can span generations. Alex’s knowledge of private investment assets, history of working with those clients and relationships with other critical professionals in the space will complement NewEdge Wealth’s services and enhance the services offered by our Atlanta office. We look forward to having him on our team.”

Rob Sechan, Co-Founder and CEO, NewEdge Wealth

“I’ve always strived to be the kind of advisor my clients deserve — sitting fully on their side of the table, with the independence to bring the best solution across the market. At NewEdge, I’ve finally found the platform to deliver on that fully — open architecture and a technology suite that’s a generational leap beyond the large firms.”

Alex Watts, Principal, NewEdge Wealth

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