- Newswire — a press release and multimedia distribution software company — rolled out the Earned Media Advantage Guided Tour.
Newswire — a press release and multimedia distribution software and services that empower the earned media advantage — recently rolled out the Earned Media Advantage Guided Tour that provides customers the ability to distribute the right message to the right audience at the right time through the right medium. With this tool, customers can now transform “owned” media into the “Earned Media Advantage.”
And using the right strategies, customers can also lower their costs of paid media while shortening the journey to achieve earned media mentions.
“The driving force behind this offering is matching customer needs with an industry practice that is required to ensure Customer Success. Historically, this industry has been intent on selling software that customers have to evaluate, select, implement and support themselves. We’ve simplified this complex process,” said Newswire.com chief operations officer Erik Rohrmann in a statement. “The previous approach increases the risk to the customer, adds cost, requires staff and delays time to market and value creation. The Earned Media AdvantageGuided Tour eliminates all of these risks and associated costs while delivering a media communications utility that allows customers to deliver the right message to the right audience at the right time just like an electric utility delivering power to our homes.”
Rohrmann also pointed out that the company’s customers’ media communications requirements are addressed simply and cost-effectively. And in order to ensure the success of the services, an expert Earned Media Advantage Strategist leads customers through the journey every step of the way. This journey is designed to empower the Earned Media Advantage by developing a plan that is based on a media communications survey that defines content value and distribution. And customers are also provided a media communications calendar, services to set up, operate and manage media databases, media monitoring alerts, statistical analysis, reporting, and media room news collection and sharing to ensure customer success.
“Newswire is once again leading the industry by empowering the Earned Media Advantage through Customer Success Services, streamlining and simplifying what would normally be a complex journey with many pitfalls to avoid along the way. Our relentless focus on our customers makes a difference!” added Newswire.com director of client success Patrick Santiago.