NiCE, a leader in AI-driven customer experience, has announced its agreement to acquire Cognigy, a prominent provider of conversational and agentic AI solutions. This acquisition aims to enhance AI-first customer service by integrating NiCE’s CXone Mpower platform with Cognigy’s advanced AI capabilities.
The combined platform will enable seamless management of AI agents across front and back-office operations, supported by purpose-built CX AI models. Cognigy.AI allows enterprises to deploy AI agents that provide human-like service in over 100 languages, enabling human agents to focus on more complex interactions.
Cognigy serves major brands such as Mercedes-Benz, Nestlé, and Lufthansa Group, with an estimated 80% annual recurring revenue (ARR) growth projected by 2026. NiCE’s Board of Directors has unanimously approved the acquisition, valuing Cognigy at approximately $955 million, which includes a $50 million time-bound holdback. The deal is expected to close in the fourth quarter of 2025, pending regulatory approvals.
Advisors: Jefferies is acting as the exclusive financial advisor to NiCE in connection with the contemplated acquisition. Qatalyst Partners is acting as the exclusive financial advisor to the sellers in connection with the contemplated acquisition.
KEY QUOTES:
“This is a landmark moment for NiCE, a strategic move that fast-tracks our AI innovation agenda and sets a new standard for customer experience in the AI era. By bringing a market leader in enterprise-grade conversational and agentic AI into the fold, we are accelerating global AI adoption, expanding into new global markets, and creating game-changing value for our customers, partners, and shareholders. Together, we are significantly advancing the future of AI-first customer experience.”
Scott Russell, CEO of NiCE
“This transaction represents a pivotal step forward for Cognigy, one that brings immense opportunity for our customers and employees. NiCE is an exceptional organization whose global reach, deep expertise, and relentless focus on innovation will accelerate our growth and enhance the value we bring to our customers and partners. Together, we are uniquely positioned to shape the future of customer experience, uniting the best of trusted AI and human interactions.”
Philipp Heltewig, Co-Founder and CEO of Cognigy
