- Nielsen recently announced it entered a strategic alliance with OpenSlate, a leading provider of brand safety and content suitability measurement
Nielsen recently announced that it entered a strategic alliance with OpenSlate — which is a leading independent provider of brand safety and content suitability measurement across global digital platforms. And this collaboration combines OpenSlate’s expertise with Nielsen’s comprehensive suite of independent and third-party audience measurement offerings.
Initially, Nielsen will bring together OpenSlate’s technology with its Digital Ad Ratings. Digital Ad Ratings is considered the leading currency measurement solution in the industry as it provides comprehensive next-day views of digital audiences across computer, mobile, and connected devices in a way that is comparable to Nielsen TV Ratings.
“As CMOs look to connect with consumers with greater accuracy and intelligence, reaching the right audience in the right environment is more pivotal than ever,” said Nikesh Patel, the SVP of Digital Product Leadership at Nielsen.”Our new strategic alliance with OpenSlate will allow us to deliver brand safety insights on top of the trusted digital audience measurement that Nielsen brings to the market.”
OpenSlate is providing advertisers with a consistent means of classifying content, measuring quality, and assessing brand suitability. And OpenSlate currently measures and scores more than 600 million ad-supported videos.
And OpenSlate creates metrics that foster a healthy online video ecosystem and promote high quality content. And OpenSlate’s technology and independent ratings provide insight into the nature and quality of content on the world’s largest digital video platforms.
“It’s encouraging to see Nielsen and OpenSlate join forces to commit to independent, third-party measurement. As part of Unilever’s Responsibility Framework, we are committed to supporting our partners who prioritize Responsible Infrastructure. This collaboration offers the opportunity for holistic and accountable solutions to keep people and brands safe online,” added Jennifer (Gordineer) Gardner, the Senior Director Media of North America at Unilever.
Through the strategic alliance, Nielsen also acquired a minority stake in OpenSlate. And it will provide equity capital to expand the company’s team and technology.
“OpenSlate is committed to independent measurement that furthers a healthy, high-quality content ecosystem,” explained OpenSlate CEO Mike Henry. “We are thrilled to leverage our long track record in measuring content suitability in this new partnership with Nielsen, the leader in audience measurement.”
