Nivoda: Diamond And Jewelry B2B Marketplace Company Secures $11 Million

By Annie Baker • May 22, 2023

Nivoda – a B2B marketplace for diamonds and jewelry – announced it has raised an $11 million Series A led by Headline. This funding round – along with James Morgan joining Nivoda as Chief Product Officer from Amazon Prime Europe last October – will enable the company to further invest in improving the customer experience for jewelry retailers and their consumers along with their suppliers globally. Plus Nivoda plans to expand by adding new products such as colored gems, shorter delivery times, and new payment and credit options to the platform.

Since launching in 2019, Nivoda’s marketplace has grown to include over 1.6 million natural, lab-grown, and melee stones (worth $4.1 billion), which is used by thousands of jewelry retailers worldwide. And Nivoda’s goal remains to build the trusted global marketplace for the jewelry industry by having a relentless focus on improving the customer experience, and making global trade simple. Plus Nivoda will be joining Headline’s portfolio of industry disruptors, including Acorns, Bumble, Gopuff, Sonos, and The RealReal.

Nivoda runs an online platform where jewelry suppliers and retailers worldwide can meet and trade with the click of a button. And Nivoda’s global logistics network takes care of fulfillment and quality control and provides on the ground support to both buyers and sellers. The platform offers several proprietary tools specifically created for the industry like dedicated sales tools to use in showrooms, API’s to add stock to e-commerce platforms and a Shopify plugin.

Additional funding comes from leading VCs throughout the U.S. and the UK, including Abstract Ventures, Entrepreneur First, Operator Partners and RiverPark Ventures.

With a wealth of experience in the industry and a deep understanding of their customers, And Nivoda’s end-to-end marketplace enables jewellery businesses of any size, in any location, to source, procure, and sell diamonds in the most profitable, efficient, and hassle-free manner.

Over the course of the last 3 years, Nivoda has evolved into a global platform recognized for its innovation / customer service / ability to deliver a seamless, reliable, and efficient experience. Nivoda has a global presence with offices currently in New York, London, Amsterdam, Antwerp, Hong Kong, Mumbai and Melbourne.


“Within the first couple of calls with Taylor and Mathias from Headline, I could tell they shared our vision for Nivoda. It was refreshing, and exciting, to speak with investors who just get it. They have already helped us unblock parts of our go-to-market, and accelerate us in areas across the company. We are proud to have Headline as our lead investor in our Series A.” 

— David Sutton, Co-Founder and CEO of Nivoda

“Headline is extremely excited to invest in Nivoda. They have already proven to be an industry leader in helping retailers source both natural and lab-grown diamonds and have a great opportunity to continue to make retailers’ lives easier by serving other categories in the jewelry industry over time. We deeply believe that the buying experience for businesses should be as seamless as that for consumers- and Nivoda is providing that magical experience for jewelry retailers around the globe.” 

— Taylor Brandt, Investor at Headline