Nooks, a rapidly growing AI dialing and prospecting platform, announced that it had raised $22 million in Series A funding. This round, led by Lachy Groom and including participation from Tola Capital (see Pulse 2.0 profile here) and Stifel Venture Banking, brought Nooks’ total funding to $27 million.
For sales development reps (SDRs) who are focused on lead generation and spend most of their time on manual activities such as writing emails, making calls, and researching leads rather than selling.
While some believe the job will be fully automated, Nooks claims that teams utilizing AI tools can actually make selling more human. And Nooks is an all-in-one platform for sales teams prospecting over the phone.
Nooks’ flagship product, the AI Dialer, automates manual tasks such as skipping ringing and answering machines, logging calls, and taking notes. The AI Research feature analyzes data from emails, calls, closed lost notes, marketing campaigns, and LinkedIn to help reps personalize their call scripts and identify high-intent leads.
Nooks Numbers utilizes AI to identify prospects with inaccurate phone data and finds new phone numbers by searching across data providers, such as Apollo, Cognism, and ZoomInfo. Nooks Call Analytics transcribes and analyzes calls to help teams answer questions like “What objections are we getting stuck on?” and “Which call scripts are working best.”
Nooks Virtual Salesfloor offers a Zoom-like environment that helps remote, hybrid, and distributed sales teams do live call coaching and collaborate throughout the day. Nooks also recently released an ‘AI Training’ feature that helps reps practice selling to a realistic AI buyer persona.
Nooks works with B2B tech companies that have an outbound calling motion, and it has deep integrations with sales tools like Outreach, Salesloft, Apollo, Gong, Hubspot, and Salesforce.
KEY QUOTES:
“Sales development reps today spend 90% of their time on manual tasks that can be automated with AI. We’re building Nooks to cut out the busywork and empower reps to focus on the more strategic parts of selling, creating better experiences for sales teams and for their prospects. The sales reps of tomorrow will have prospecting superpowers and will be 10x as productive.”
- Dan Lee, CEO of Nooks
“Our team couldn’t imagine working without Nooks. Soon after implementing Nooks we saw a 5x increase in sales pipeline via live calling. Our sales leaders rely on the analytics and virtual sales floor to level up the team, and everyone who uses Nooks agrees that it not only boosts productivity, but it’s also a lot of fun. As an early Nooks customer, I’ve loved seeing their dedication to customers and rapid innovation.”
- Hannah Wilson, SVP of Sales at Modern Health
“With their 4x year-over-year growth, Nooks is one of the fastest growing companies in my portfolio. They have this unique combination of insane customer love & engagement, a world-class team shipping product at breakneck pace, and market timing – there’s a huge opportunity to build the next-gen sales stack.”
- Lead investor Lachy Groom who has also invested in companies like Figma, Notion, and Ramp
