NorthRock Partners (a full-service financial and lifestyle advisory firm) and Sammons Financial Group (a leading financial services company) recently announced an industry-setting partnership to enhance and expand the innovative client-centric approach that has made NorthRock a leader in the wealth management industry.
With $5 billion in assets under management, NorthRock’s unique Personal Office model already serves over 1,500 clients, delivering bespoke, personalized advisory services — from investments to tax preparation to estate planning to philanthropic giving — all under one roof. NorthRock brings together its advice-led model with Sammons Financial Group’s shared vision and strong capital position through this partnership.
Along with their suite of services for corporate leaders, business owners, and family offices, NorthRock has also earned a reputation for innovation, launching several divisions, including NorthRock X, which supports athletes and entertainers, Foundation X (supports philanthropists and foundations), and NRX Hockey (supports professional hockey players from around the world).
With $117 billion in GAAP assets, Sammons Financial Group is a diversified financial services organization. And Sammons Financial Group is privately owned with member companies that are among the most enduring and stable in the financial services industry. Committed to its communities, Sammons Financial Group is Midwest-based, with offices in Iowa, Illinois, North Dakota, Ohio, and South Dakota.
This collaboration represents a major milestone for both companies and reaffirms their dedication to delivering a differentiated wealth management model centered around the holistic needs of the client.
KEY QUOTES:
“We built NorthRock on a steadfast commitment to put our clients first and deliver a personalized experience that extends beyond their financial goals to help them live their best life. Our future with Sammons Financial Group allows us to both accelerate our growth and do so with excellence to bring our Personal Office to more clients in more markets. Sammons Financial Group shares our vision of the future and are innovative partners in our journey to transform the wealth management and advice industry.”
— Rob Nelson, CEO of NorthRock Partners
“We’ve been carefully assessing market opportunities to grow our successful business – specifically in wealth management, which is a natural fit for us given our economic strength, stability, and decades’ long track-record of leadership in financial services. As we defined our strategy, we conducted a comprehensive search, and NorthRock Partners consistently rose to the top of our list. Rob and his leadership team shared their vision of delivering better advice to clients, and their unwavering commitment to client-centric service was abundantly clear in every conversation, drawing us naturally to the prospect of cementing a partnership.”
— Esfand Dinshaw, CEO of Sammons Financial Group
