NorthRock Partners – a full-service financial and lifestyle advisory firm – announced it has opened its first office in California, acquiring San Francisco-based Minkoff Wealth Partners. This move also marks the firm’s first acquisition since announcing a formal partnership with Sammons Financial Group.
Upon opening, the new San Francisco office will have seven advisors and 11 staff members, equipped to seamlessly deliver NorthRock Partners’ proprietary Personal Office approach to clients from across the Bay Area. And this approach offers integrated advice across every aspect of a client’s life, including investments, tax, insurance, estate planning, philanthropy, etc. And through the expansion, NorthRock adds a firm with more than $700 million in assets under management and a location that brings the firm closer to the corporate executives, business owners, family offices, athletes, and entertainers that they already serve in San Francisco, the Silicon Valley, Marin County, and the East Bay area.
With over $6 billion in assets under management (AUM), NorthRock’s unique Personal Office model serves more than 1,900 clients globally. And the firm has also earned a reputation for innovation and specialization, launching several divisions, including NorthRock X, which supports athletes and entertainers; Foundation X, which supports philanthropists and foundations; and NRX Hockey, which supports professional hockey players from around the world.
KEY QUOTES:
“Our model of deeply integrated advice and cutting-edge services continues to attract more clients and advisors. This new office is just the next step in our journey to bring our client-centric model to more people across the country. Our expansion into San Francisco allows us to have a physical presence closer to many of our existing clients and the chance to integrate a strong group of like-minded advisors into our team.”
– Rob Nelson, CEO of NorthRock Partners
“Joining NorthRock and opening their first California office aligns with my vision of offering the deepest level of advice to our clients. I’m excited to work with their team of experienced advisors to greatly improve the depth of services we offer to our clients. From charitable giving to estate planning, everything our clients need can be found in the Personal Office model.”
– Steven Minkoff, Advisor and Managing Director of NorthRock San Francisco
