NorthRock Partners announced that an Illinois-based advisory firm, Martin & Associates, has joined the company, extending NorthRock’s presence in the state and pushing the firm past $11 billion in total assets under management. NorthRock said the team, which previously was affiliated with Ameriprise Financial, is expected to add about $500 million in AUM and represents NorthRock’s first transaction of the year.
NorthRock said Martin & Associates is led by an advisory group focused on long-term client relationships and disciplined advice. As part of the move, the team will tap into NorthRock’s Personal Office model, which the firm said brings together specialists across investments, tax strategy, estate planning, insurance, legal coordination, business advisory, and philanthropy to provide more coordinated client support.
The Martin & Associates team includes five employees, including four advisors, and will transition client relationships onto NorthRock’s platform during the integration. NorthRock said the addition fits its approach of expanding through partnerships with teams aligned to coordinated, team-based advice as client financial needs grow more complex.
NorthRock serves more than 3,900 clients and manages more than $11 billion in assets, and noted it has been recognized as one of Barron’s Top 100 RIAs. The firm said it also operates specialized divisions, including NorthRock X for athletes and entertainers, and Foundation X for philanthropic advice and services.
KEY QUOTES
“Passing $11 billion in assets reflects the direction of our firm, but it’s not what defines us. We’re focused on building the future of professional advice — one that isn’t siloed into just financial decisions, but integrates every dimension of a client’s life. Martin & Associates shares that vision. This partnership reinforces our Personal Office model and we believe that the next era of wealth management will be built by firms willing to rethink how advice is delivered.”
Rob Nelson, CEO and Founder, NorthRock Partners
“Martin & Associates is a great example of the type of advisory team that thrives within NorthRock. They bring strong relationships, clear values, and a client-first mindset. This partnership builds on our already established Midwest and Illinois presence and allows us to continue growing in markets where we’re deeply committed for the long term. As our first deal of the year, it reflects our disciplined, intentional approach to expansion and marks the start of a strong pipeline of partnerships ahead.”
Sean Baenen, Managing Partner, NorthRock Partners
“Joining NorthRock represents an exciting next chapter for our team and our clients. We were looking for a firm that puts advice quality, collaboration, and long-term thinking at the center of everything it does. NorthRock’s Personal Office model gives us the support and expertise to deliver an even higher level of coordinated advice, while staying true to the relationships we’ve built.”
Rob Martin, Lead Private Wealth Advisor, Martin & Associates
