Nostra AI, a conversion optimization software company for e-commerce brands, announced that it had raised $8.9 million to speed up websites and optimize performance. The funding round was led by High Alpha and included Signal Peak Ventures, Sugar Capital, Crosscut, and Good Friends, along with industry experts and angel investors such as Matthew Prince (Cloudflare CEO and co-founder).
The Nostra AI Edge Delivery Engine speeds up websites by examining personalized content like shopping carts and determining what content can be cached to decrease load times. This engine—combined with Nostra AI’s Crawler Optimization, which improves website experiences for bots—offers a powerful suite of tools that drive near-instant results for enterprise retailers like Forever 21 and some of the fastest-growing e-commerce brands like Jones Road, Jolie, BRUNT Workwear, Glamnetic, Cozy Earth, and Nood.
As of now, 450+ million website visits run through Nostra AI per month. With the recent funding, the company plans to invest in continued R&D for its Edge Delivery Engine and Crawler Optimization and continue expanding into the Shopify and Salesforce ecosystems.
KEY QUOTES:
“When it comes to e-commerce, it’s no secret that website speed, especially on mobile devices, has a direct impact on conversion rates and revenue. Our proprietary Edge Delivery Engine makes websites substantially faster, instantly — customers are seeing north of a 10% lift in revenue by simply decreasing page load time.”
-Nostra AI CEO and Founder Arthur Root
“We believe in delivering personalized online experiences for our customers, which means leveraging third-party integrations and rich media content. Our website was beautifully designed, but page load speed became an issue. Nostra AI instantly made our website faster and boosted metrics like return on ad spend and conversion rate — dramatically improving both website performance and user experience.”
-Jones Road Beauty Chief Marketing Officer Cody Ploker
“Nostra has been very helpful in speeding up our website and increasing conversion rates, and has been a great partner in not only providing their software but also their expertise.”
-Dov Quint, who runs storefronts for Open Store, an e-commerce aggregator founded by Keith Rabois
“Nostra AI has demonstrated it can deliver incredible results and clear value for e-commerce brands. Consumers continue to demand lightning-fast online experiences, and every millisecond has an impact on the customer experience, as well as merchant revenue. We believe Nostra is positioned to lead the website speed optimization market and we’re excited to support Arthur and the Nostra AI team.”
-High Alpha Co-Founder and Partner Kristian Andersen
