Novi Labs, an AI-driven energy intelligence company, announced the acquisition of RBN Energy, a Houston-based energy market intelligence, analytics, consulting, and education firm. The deal is designed to create a unified decision-making platform that combines upstream asset analytics with commodity market and midstream intelligence across North American energy markets.
The acquisition brings together Novi Labs’ AI-powered well-level forecasting, proprietary upstream datasets, and development analytics with RBN Energy’s market research, commodity expertise, and midstream intelligence capabilities. The combined platform aims to provide operators, investors, mineral owners, and commercial teams with a more comprehensive view of energy asset economics by connecting operational performance with transportation infrastructure, commodity pricing, market access, and demand trends.
Novi Labs said the combination will help customers evaluate production forecasts, inventory quality, basis differentials, transportation capacity, downstream demand, and end-market pricing within a single analytical environment. The company believes this broader perspective will improve capital allocation decisions and provide greater insight into the factors influencing returns across the energy value chain.
The acquisition follows Novi Labs’ recent purchase of Turing Analytics, which expanded the company’s coverage into Canadian energy basins. With the addition of RBN Energy, Novi extends its reach beyond upstream operations to include commodity and infrastructure intelligence covering natural gas, LNG, NGLs, crude oil, refined products, and renewable energy markets.
RBN Energy has built a significant presence in the North American energy sector through its research, consulting services, training programs, events, and daily market commentary. The company reaches more than 120,000 monthly users and has developed a reputation for providing fundamentals-based market analysis across multiple energy commodities.
Novi Labs said the combined capabilities will enable customers to better assess opportunities, understand market exposure, and make more informed operational and investment decisions as energy markets become increasingly interconnected.
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“Energy markets have become increasingly interconnected, but the workflows used to evaluate assets, market exposure, and commercial risk remain fragmented. Operators and investors need to understand not only what an asset can produce, but also how pricing, market access, transportation capacity, and demand dynamics ultimately shape returns. Bringing RBN into Novi expands our ability to connect operational analytics with market intelligence in a single decision environment for the energy industry across North America.”
Scott Sherwood, CEO, Novi Labs
“RBN was built to help the energy industry understand how commodity markets, transportation capacity, and pricing dynamics shape outcomes. By joining Novi, we’ll be able to offer a more complete view of how midstream and downstream assets perform with respect to Novi’s sophisticated upstream analysis, helping customers more accurately assess opportunities, understand market exposure, and make more informed operational and investment decisions.”
David Braziel, CEO, RBN Energy
