Nu Holdings announced plans to invest approximately R$45 billion (about $8.2 billion) in Brazil in 2026, nearly doubling its investment levels over the past two years as it continues to scale its platform and expand financial access across the country.
The investment will support four core strategic areas, including the continued development of AI-driven platforms and credit models, the launch of new financial products and services, expansion of teams and physical infrastructure, and strengthening of the company’s capital base to support lending growth.
Brazil remains Nubank’s largest and most important market, with 113 million customers representing more than 60% of the country’s adult population. The company’s Brazilian operations have been a key driver of its financial performance, contributing to record results across revenue, profitability, and return on equity.
Nubank reported total revenue of R$91 billion in 2025, representing 45% growth on a currency-neutral basis, alongside net income of R$16.2 billion and a return on equity of 33%. The company’s credit portfolio reached R$179.7 billion, while total deposits grew to R$230.3 billion, reflecting strong adoption and engagement across its customer base.
The planned investment will also fund expansion of Nubank’s physical footprint and workforce, with more than R$2.5 billion allocated to infrastructure over the next five years. In parallel, the company is advancing efforts to obtain a banking license in Brazil and recently joined the Brazilian Federation of Banks as part of that process.
Beyond financial performance, Nubank continues to emphasize its role in expanding financial inclusion across Latin America. The company reports that approximately 37 million people have entered the formal financial system through its platform, including more than 31 million in Brazil alone. Millions of customers have also accessed credit for the first time through Nubank’s products.
The announcement highlights Nubank’s broader strategy of combining technology, data, and scalable infrastructure to deliver financial services at lower cost and greater accessibility, positioning itself as a key challenger to traditional banking institutions in the region.
The investment also underscores continued momentum in digital banking across emerging markets, where large populations remain underserved and demand for accessible, technology-driven financial services continues to grow.
KEY QUOTES:
“As we approach 13 years of operations in Brazil as the largest private financial institution in number of customers, we have the scale to keep transforming the market and the responsibility to do so in a sustainable way. This investment is the concrete expression of our commitment to being Brazilians’ main financial ally, being by people’s side at every stage of their journey, offering solutions that help them make smarter decisions and build a healthier financial life.”
Livia Chanes, CEO, Nubank Brazil
“By removing the barriers that, for decades, kept millions of people outside the formal system, Nubank has driven real competition that expands access to services that used to be reserved for a few. Behind every dollar invested, there is a person who now has more money in their pocket, more free time, and a better quality of life.”
David Vélez, Founder And CEO, Nubank
