Receives $9 Million Seed Extension To Automate New Pricing And Models

By Dan Anderson • May 27, 2023 – a leading quote-to-revenue platform – announced that it has raised $9 million in seed extension funding to expand its product offerings and accelerate growth. This funding round was co-led by Bluefish Ventures and Penny Jar Capital with participation from NJP Ventures and Operator Stack and existing investors Information Venture Partners and NextWorld Capital.

Nue’s platform offers innovative pricing, sales, and finance tools on the Salesforce platform that help businesses be agile so they can drive new revenue and retain customers in an increasingly dynamic economy. With this latest round of funding, the company has raised a total of $15 million.

Nue’s quote-to-revenue platform is designed for helping businesses of all sizes launch hybrid pricing strategies, deploy integrated direct and product-led growth sales motions, and automate their sales and finance processes in Salesforce. And Nue helps businesses generate quotes, manage expansion revenue, and bill customers efficiently while also providing real-time revenue analytics. Using these tools, businesses can optimize their pricing and sales strategies, improve their cash flow, and reduce their operating costs. Plus the company’s unified solution – which tops traditionally cobbled together CPQ, billing, and custom code solutions – is considered a game-changer for companies looking to accelerate their sales and finance operations.

What the funding will be used for: Nue is planning to use the funding to expand its product offerings and build out its sales and marketing teams to drive the adoption of its platform among more businesses.


“Our mission at Nue is to help businesses innovate and thrive with powerful quoting and billing that are easy to deploy and use without complex consulting or large internal teams. With this new funding, we can respond to the incredible need in the marketplace and continue to innovate and enable our customers to respond quickly to the needs of  their customers.”

— Mark Walker, CEO of Nue

“Nue’s complete quote-to-cash subscription management, invoicing, and payments solution, built into Salesforce, is amazingly good. Their modern take on CPQ has really helped us launch new pricing models and manage customer lifecycles. We can migrate customers onto new pricing and products easily and efficiently. It’s also been a great catalyst – helping us improve the way we do business, streamline our operations, and become a far more efficient organization across all our revenue teams.”

— Julian Hannabuss, Director of RevOps at Procurify

“Nue gives our AEs and RVPs the ability to rapidly adjust pricing. It’s the easiest and fastest platform I’ve ever used – and I’m pretty sure I’ve used them all over the years. That flexibility and ‘rapid reaction time’ is crucial in today’s challenging and competitive economic environment!”

— Shep Maher, CRO of Betterworks

“We are thrilled to support Nue as they continue to innovate and deliver new solutions for businesses in these challenging times. We see a deep need for a unified solution that uplevels traditionally cobbled together CPQ, Billing and custom code solutions. Nue’s platform is a game-changer for companies looking to improve their sales and finance operations, and we are excited to see what they will accomplish with this new funding.”

— Alex Millar, General Partner, Bluefish Ventures