Nue is a modern revenue operations platform designed for SaaS companies to manage CPQ, billing, and renewals. Pulse 2.0 interviewed Nue CEO Mark Walker to learn more.
Mark Walker’s Background
Could you tell me more about your background? Walker said:
“I’ve spent much of my career working at the intersection of enterprise software, revenue operations, and go-to-market systems. Over time, I saw how difficult it was for companies to manage the full lifecycle of revenue—from pricing and quoting through billing and renewals.”
“Before joining Nue in 2022, I was CEO of Strongpoint, an automated documentation and compliance platform for NetSuite and Salesforce, which was acquired by Netwrix in 2021.”
Formation Of The Company
How did the idea for the company come together? Walker shared:
“Nue was started by a team of product and revenue leaders, including our CTO and co-founder, Tina Kung, who interviewed more than 70 CFOs and revenue leaders to explore what the next generation of enterprise revenue software could look like.”
“The idea for Nue came from recognizing a fundamental gap in how revenue systems worked. What emerged was a platform purpose-built for how B2B SaaS companies sell today and how they’ll sell tomorrow—a system that can manage subscriptions, usage, services, physical goods, and hybrid models in a single, agile platform.”
“Nue provides a single platform that manages the entire revenue lifecycle—from quote to billing to renewals—within Salesforce.”
Favorite Memory
What has been your favorite memory working for the company so far? Walker reflected:
“Honestly, one of my favorite moments has been watching fast-growing AI companies adopt pricing models that legacy systems simply can’t handle—things like usage-based billing or hybrid subscriptions. Seeing a customer launch a new pricing model in days instead of months using Nue is incredibly rewarding.”
Core Products
What are the company’s core products and features? Walker explained:
“Nue is a Revenue Lifecycle Platform that brings together several core components:
- CPQ (Configure, Price, Quote): A modern Salesforce-native quoting engine that allows teams to build flexible pricing models and create quotes directly within Salesforce.
- Lifecycle Manager: Enables sales and customer success teams to manage upsells, renewals, mid-term changes, and usage within Salesforce.
- Billing and Collections (Everything Billing): A billing engine capable of handling subscription, usage-based, and hybrid revenue models.
- Lifecycle Intelligence (Revenue analytics): Unified reporting and analytics that provide a real-time view of revenue across sales, finance, and operations.”
Challenges Faced
Have you faced any challenges in your sector recently? Walker acknowledged:
“One of the biggest shifts in the industry today is that revenue models are evolving much faster than the technology supporting them.”
“Companies now combine subscription pricing, usage billing, services, and physical goods, often across multiple sales channels. Legacy systems were never designed to support that complexity, which creates operational friction and revenue leakage.”
“Our approach has been to build a unified platform that can handle all of these models natively instead of requiring companies to stitch together multiple tools.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Walker noted:
“Our platform has evolved significantly as revenue models have become more complex.
- We’ve introduced a unified pricing engine that powers quoting, usage rating, and billing from a single logic layer, eliminating the disconnect that often exists between CPQ and billing systems.
- We’ve also expanded the platform to support omnichannel buying—direct sales, in-app purchases, website transactions, and partner sales—while keeping pricing and billing logic consistent across channels.
- More recently, we introduced an MCP‑based architecture that allows AI agents and connected MCP clients to orchestrate guardrailed transactions over Nue and Salesforce data.”
Significant Milestones
What have been some of the company’s most significant milestones? Walker cited:
“Some of our key milestones include:
- Expanding our enterprise customer base to include customers like OpenAI, Glean, and Chili Piper
- Demonstrating real-world success with companies operating complex revenue models
- Raising $20-million in Series A funding last year in a deal led by Inovia Capital.”
Customer Success Stories
Can you share any specific customer success stories? Walker highlighted:
“One notable example involves fast-growing AI companies that rely on usage-based and hybrid pricing models.”
“Companies like these often need to combine subscriptions, usage credits, and dynamic pricing. Legacy systems struggle to handle this complexity. With Nue, customers can configure those models directly in Salesforce, manage mid-term changes automatically, and maintain a single source of truth for revenue across teams.”
“This has enabled organizations to launch new pricing models much faster and maintain visibility into revenue across sales, finance, and operations.”
Funding/Revenue
Are you able to discuss funding or revenue metrics? Walker revealed:
“While we don’t publicly disclose all financial metrics, Nue has experienced strong growth. Including 3X year-over-year growth in 2025. We’ve raised a total of $40 million in funding.”
Total Addressable Market (TAM)
What total addressable market (TAM) size is the company pursuing? Walker assessed:
“Nue is targeting the multi-billion-dollar quote-to-cash and revenue lifecycle management market as companies look for modern systems that unify pricing, quoting, billing, and revenue analytics in one platform.”
Differentiation From The Competition
What differentiates the company from its competition? Walker affirmed:
“First, we’re Salesforce‑native by design. We run directly on Salesforce’s data model, so revenue data lives in one place instead of being synced back and forth between separate systems. That dramatically reduces implementation pain, breakage, and reporting headaches.”
“Second, we’re a unified revenue lifecycle platform. Most vendors handle quoting or billing or analytics. Nue links pricing, quoting, subscription changes, billing, and revenue intelligence in a single flow, so the moment you quote, you can bill—and you can see the impact in your metrics.”
“Third, we’re built for omnichannel revenue. Our customers mix product‑led growth, sales‑led deals, and partner-led channels. Nue lets them run those motions on one platform with consistent pricing and billing logic.”
“Finally, we were built for modern pricing models. Whether it’s subscriptions, usage-based pricing, credits, one‑time fees, physical goods, or hybrid models, Nue can handle it without a maze of custom code.”
Future Company Goals
What are some of the company’s future goals? Walker emphasized:
“Our focus is on expanding enterprise adoption and continuing to evolve the platform for modern revenue models, particularly as AI products introduce new pricing structures like usage-based or credit-based billing. We’re also strengthening integrations across the broader revenue ecosystem and investing in capabilities that support omnichannel revenue operations.”
Additional Thoughts
Any other topics you would like to discuss? Walker concluded:
“One topic I’m passionate about is the future of revenue operations. As companies adopt more complex pricing models and sell through multiple channels, they need systems that give them a unified view of revenue. The companies that succeed will be the ones that treat revenue architecture as a strategic advantage.”
