Nulogy is the market leader in synchronizing the extended supply chain network, having pioneered the new digital era for brands and the contract packaging and manufacturing partners that enable their external supply chain networks. Pulse 2.0 interviewed Nulogy CEO Jason Tham to learn more about the company.
Jason Tham’s Background
Could you tell me more about your background? Tham said:
“I’m the co-founder and CEO of Nulogy, and my journey is rooted in both my professional experiences and my upbringing. My father, Donald, was a professor with a passion for technology. Growing up, our dinner table conversations revolved around supply chain and artificial intelligence — topics that were part of his doctoral thesis. Whether by osmosis or just sheer exposure, my love of supply chain and data-driven solutions was sparked at a very young age.”
“That curiosity led me to a career in manufacturing and technology. Early on, I spent years working in the industry, specifically in areas such as continuous improvement and packaging at Kellogg’s, as well as R&D, manufacturing and quality at Magna International. These experiences gave me a firsthand understanding of the complexities of production and the constant challenges manufacturers face. They also fueled my passion for leveraging technology to make a real impact.”
Formation of the Company
How did the idea for the company come together? Tham shared:
“The inspiration for Nulogy came from my experiences working in the manufacturing and food industries, specifically in contract manufacturing. I saw how challenging it was to manage operations without clean visibility into critical data — whether that was downtime, scrap or yield. The old saying, ‘You can’t solve what you can’t see,’ really hit home for me. It became clear that manufacturers needed better access to real-time data to make informed decisions.”
“I recognized this gap in the industry in the early 2000s, along with my co-founders Kevin Wong, Sean Kirby and Jason Yuen. Our vision was straightforward yet ambitious: to create a solution that would enable more frictionless and sustainable manufacturing.”
“The problem we were trying to solve was how brands could efficiently collaborate with their external supply chain partners — whether they were contract manufacturers, co-packers, or third-party logistics providers. We saw that these partnerships were often bogged down by a lack of visibility, making it difficult for brands to launch, package and distribute products seamlessly.”
Favorite Memory
What has been your favorite memory working at the company so far? Tham reflected:
“Considering Nulogy was established in 2002, it’s extremely difficult to pick one favorite memory. I have too many to count! Most recently, however, I’d have to say our acquisition of Mingo Smart Factory —now known as Nulogy Smart Factory. Bringing Smart Factory into the fold is a re-founding of Nulogy in a way. We spent years searching for the right partner — a company that not only offers a great product but also shares our vision to enable frictionless, collaborative and sustainable manufacturing.”
“Introducing this new offering reminds me of why we started Nulogy: to solve real problems for manufacturers and drive meaningful change in our industry.”
Core Products
What are the company’s core products and features? Tham explained:
“Nulogy offers a cloud-based, purpose-built platform that empowers brands and their external suppliers — such as contract manufacturers and packagers — to collaborate more effectively and respond to market changes swiftly. By providing enhanced visibility and streamlined communication, we enable suppliers to optimize operations, reduce waste and increase agility. With the recent addition of Smart Factory’s capabilities, we’ve strengthened our ability to capture real-time shop floor data, enabling faster decision-making and improved process efficiency without being tied to specific ERP systems.”
Challenges Faced
Have you faced any challenges in your work sector recently? Tham acknowledged:
“Our industry has experienced a multitude of challenges as of late. The pandemic exposed existing vulnerabilities in global supply chains, and disruptive events like geopolitical tension, inflation, and shifting consumer demands have made it very difficult for manufacturers and their external partners to thrive in the current landscape, much less prepare for whatever tomorrow brings our way.”
“We see a lot of companies investing in new technologies to mitigate disruption and build resilience, but that’s also challenging because our industry tends to rely on outdated systems that create silos and limit interoperability. In highly volatile environments, companies need to be able to respond with speed and agility, and generalized, one-size-fits-all systems just aren’t designed to support that.”
“This is where Nulogy comes in. Our cloud-based platform helps FMCG companies and their external partners collaborate more effectively. It optimizes upstream supply ecosystems, enabling brand manufacturers, contract manufacturers, packagers, and 3PLs to work together seamlessly, share data in real time, and take a proactive approach to dynamic market conditions.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Tham noted:
“As I mentioned, we started Nulogy with the goal of creating a platform that would enable frictionless, collaborative and sustainable manufacturing. Our solution has continued to evolve to meet the needs of our customers and we routinely add new features, such as an update earlier this year that brought materials management capabilities to the platform.”
“The most powerful evolution, however, is our introduction of Smart Factory. This integration will deliver an even deeper level of shop floor visibility, leveraging IoT and sensor data to optimize efficiency and reduce downtime. A combination of our technologies will enable our customers to adapt faster and make data-driven decisions that enhance their supply chain resilience.”
Significant Milestones
What have been some of the company’s most significant milestones? Tham cited:
“I have to say, I’m extremely proud of our achievements and the impact the growth of Nulogy has had on the supply chain industry. Since launching in 2002 and introducing our cloud-based, multi-enterprise platform, we’ve seen explosive growth into international markets and formed incredible partnerships with companies like OMP, Kinaxis and Snowflake. Our greatest recent milestone is, of course, the launch of Nulogy Smart Factory earlier this year!”
Funding
When asking Tham about the company’s funding details, he revealed:
“In February 2024, we secured a strategic investment from Rubicon Technology Partners, a private equity firm specializing in driving growth for enterprise software companies. Subsequently, in September 2024, CIBC Innovation Banking provided $15 million in credit facilities to support this investment. These financial developments have bolstered our capacity to enhance our cloud-based platform, which, in turn, furthers our mission of enabling brands to better orchestrate their extended supply chains.”
Differentiation From The Competition
What differentiates the company from its competition? Tham affirmed:
“Unlike generic one-size-fits-all solutions that truly fit very few, Nulogy’s purpose-built platform was specifically designed for brand manufacturers and their extended supply chain networks, including contract manufacturers, co-packers and value-added third-party logistics providers.”
“It is also cloud-based and built for multi-enterprise, which enables brands and their external partners to synchronize their operations, share critical data and respond swiftly to market changes. Nulogy’s platform is also unique in that it integrates seamlessly with existing enterprise systems and other supply chain technologies, delivering interoperability that reduces the need for time-consuming and costly system overhauls.”
Future Company Goals
What are some of the company’s future goals? Tham concluded:
“Our immediate focus is on introducing Smart Factory’s capabilities into the broader market, which we have started to do earlier this year. We are extremely passionate about helping our customers leverage technology to drive a real difference in their operations, and the integration of Smart Factory will be transformational. I highly recommend keeping an eye on Nulogy because 2024 was a breakout year for us and we’re just getting started!”
