Numa, an AI-based platform transforming auto dealerships, announced a $32 million Series B funding round. Touring Capital, a growth stage firm focused on AI-powered software, and Mitsui & Co., a global conglomerate generating $1.2 billion in annual profit from automotive and mobility, led the round. Existing investors Costanoa Ventures, Threshold, and Gradient Ventures also participated.
Headed by a team of serial entrepreneurs, Numa is pioneering the AI-native dealership by putting intelligent AI agents into every facet of dealership operations. And from rescuing missed calls and booking service appointments to coordinating inter-departmental tasks and managing customer expectations, Numa’s platform changes how dealerships work. Unlike outdated systems, Numa’s AI agents actively help with every customer interaction, reducing response times by up to 100 times, increasing customer satisfaction scores, and driving bottom-line results for dealerships. By streamlining communications, Numa delivers operational improvements that dealerships can see and feel, setting a new standard for efficiency, productivity, and profitability in automotive.
The U.S. auto dealership market is expected to grow 4% through 2028, but it faces the challenge of outdated systems that burden staff with administrative tasks and customers with frustrating experiences. And Numa’s AI agents streamline operations and communications, reducing average customer response times from 23 hours to just 13 minutes and increasing repair order dollars per service advisor by over 35%.
Numa will use this new funding round to expand its AI engineering team, accelerate product development, and continue its mission to power the AI-native dealership and revolutionize the retail dealership experience. This investment follows Numa’s rise in the fastest-growing companies lists, highlighting a 2,248% three-year revenue growth rate. Additionally, Numa recently strengthened its leadership team by appointing Jason Finkelstein as Chief Marketing Officer. Finkelstein will bring his go-to-market experience in customer service software, AI, and high-growth B2B SaaS businesses to drive Numa’s next growth phase.
KEY QUOTES:
“We are building the AI-native dealership—re-architecting how dealerships run at their core. Our AI agents not only handle repetitive tasks like booking appointments and giving status updates, but also more complex ones like rescuing dissatisfied customers and unlocking trade-ins. Numa activates a total transformation for every dealership, making their operations and communications smarter, faster, and more customer-centric.”
- Tasso Roumeliotis, CEO and co-founder at Numa
“We see tremendous potential in Numa’s platform because it is purpose-built for car dealerships, transforming an outdated tech stack with an AI-enabled copilot that drives real ROI. Numa redefines how dealerships engage with customers to deliver a delightful experience that enhances loyalty while also driving profitability.”
- Priya Saiprasad, co-founder and general partner at Touring Capital
“Numa is a game-changer for the auto industry, introducing AI agents that go beyond communications, redefining how dealerships operate and engage customers. As Numa’s AI evolves, it empowers dealerships to streamline processes, improve customer interactions, and maximize every business opportunity. Their unique AI-powered platform is setting the new standard for what’s possible in automotive service and sales.”
- Hiroshi Takeuchi, operating officer of Mobility Business Unit at Mitsui
