NUMATEC Ramps Up Sales Team To Drive Marca’s Multicultural Expansion

By Amit Chowdhry • Jun 14, 2023

NUMATEC – a leading MarTech holding company recently acquired HEX (known as Hispanic Exchange) – and the combined entity continues its rapid growth trajectory. This acquisition brings a commercial partnership with Unidad Editorial, which grants exclusive sales representation of the global sports platform boasts 22 million monthly visitors, making it the third-largest U.S. Hispanic media audience and arguably its most passionately engaged.

In order to fuel this expansion, NUMATEC and HEX announced two new hires: Jose Suarez and LanaRose Berger with a remit to maximize Marca’s multicultural business in key DMAs across the country.

Jose Suarez – most recently a digital account executive at Univision Communications – has extensive multicultural experience focused on U.S. Latinos. In this new role, he will lead the East Region of HEX as the new VP of Sales and position Marca in key markets. Suarez is a skilled multicultural advocate and mentor, equipped with a remarkable ability to cultivate relationships across the industry.

LanaRose Berger – named Vice President of Sales in the Central Region – has over a decade of experience in media and advertising, including agency experience from UM Worldwide, Mediacom, and TelevisaUnivision. Berger oversees strategic sales initiatives and growing revenue across her region and serves as a thought leader across the media landscape.

NUMATEC’s new hires mark another milestone in their rapid expansion in Latin America and the U.S. This expansion showcases their commitment to diversity, equity, and inclusion initiatives and also sets the foundation for continued growth in the future.


“We are thrilled to welcome our new team members who bring diverse skills to the table. Their expertise will be invaluable as we navigate the ever-changing multicultural landscape of MarTech.”

— NUMATEC CEO Giuliano Stiglitz

“As we expand our client base and venture into new markets, we are tapping into the knowledge of experts like Suarez and Berger to deliver top-quality service to the entities we serve.”

— Michelle Savoy, Chief Revenue Officer of NUMATEC