Oh Norman!, a pet wellness brand co-founded by actress Kaley Cuoco, has secured $2.08 million in its latest funding round, bringing total funding to over $5 million. Originally targeting $1.5 million, the round was oversubscribed by 39%, attracting investors from the consumer wellness, pet care, and entertainment sectors, including Brown University and Mars Petcare’s Leap Venture Studio.
Launched in 2023, Oh Norman! aims to modernize how pet owners support their dogs’ health, gaining traction with its best-selling calming supplement, “Calm the Eff Down!” In April 2025, the company partnered with Chewy to enhance product accessibility.
The all-female team includes COO Danielle Birkenfeld, VP of Product Kate Onorato, and VP of Creative Nat Girsberger, who has built a social media following of over 250,000. CEO Katie Hunt, also a former executive at Warby Parker, leads the effort to blend high-quality ingredients with data-driven results in pet wellness.
With this recent funding, Oh Norman! plans to continue revolutionizing the pet wellness industry and drive growth.
KEY QUOTES:
“At 1731 MGMT, we believe the best brands are built by passionate founders who are driven to make a positive impact. Oh Norman! embodies that spirit with a strong commitment to the well-being of pets and their owners. We’re excited to partner with Oh Norman! as they continue to innovate and elevate the pet wellness industry.”
Dace Graham, Managing Partner of 1731 MGMT
“With support from our most recent investors, we’re well-positioned to accelerate our mission of delivering science-backed pet wellness products while championing ethical and eco-conscious practices. Together, we’ll further improve the lives of the animals we love while giving back to the ones in need.”
CEO and Co-founder Katie Hunt
“We started Oh Norman! because of one simple truth – I just love dogs and believe they deserve to live the healthiest life possible. My goal was to create high-quality products that dogs and their people would love. Everyone on the Oh Norman! team, including our investors, share that same passion, and it drives everything we do. I’m incredibly proud of what we’ve built so far and how we’ve been able to make a difference in the lives of dogs and their owners!”
Kaley Cuoco
