OMNIA Partners, the largest experienced group purchasing organization serving both public and private sectors in the United States, has announced a new investment from CapitalG, the independent growth fund of Alphabet.
Group purchasing organizations (GPOs) traditionally focus on aggregating contracts to secure better pricing for members. OMNIA Partners has taken a different approach by combining its extensive supplier network with proprietary technology solutions that modernize and streamline the procurement process. This strategy positions the company to reshape how organizations—from government agencies to corporations and nonprofits—buy goods and services.
One of its flagship innovations is OMNIA Partners OPUS, a free e-commerce platform that offers a consumer-like online shopping experience while ensuring compliance with cooperative contracts. Since its launch last year, more than 22,000 users have registered. Another key tool is SpendPath, a spend analytics solution that provides customers with detailed insights into their procurement patterns, enabling them to make data-driven decisions and optimize costs. Over the past three years, OMNIA Partners has analyzed more than $400 billion in B2B spending for its clients. The company also offers CONNECT, a supplier portal that provides access to market data, research, sales tools, training resources, and buyer trends, enabling suppliers to win new business more efficiently and shorten sales cycles.
CapitalG’s investment adds to the backing OMNIA Partners already receives from some of the world’s most significant private investment funds. This support has enabled the company to scale its operations, managing more than $35 billion in annual purchasing volume. With CapitalG’s expertise and resources, OMNIA Partners is poised to expand its technology capabilities further, enhance its service offerings, and continue leading the transformation of the group purchasing industry.
KEY QUOTES:
“The future of procurement isn’t just about better contracts; it’s about intelligent, AI-driven platforms that fundamentally reshape how organizations buy. We’re proud to be on the leading edge of procurement’s transformation by combining technology and group purchasing in an entirely new way. CapitalG has already become a trusted investor and is advising us on how to bring our vision to reality.”
“The combined power of our existing investors who have expertise across numerous verticals from industrial services to consumer retail, coupled with our new partners that have historically focused on technology and AI, puts us in an incredible position to further our mission, which is to help organizations of all kinds unlock the strategic value of procurement.”
Todd Abner, Founder, CEO, and President of OMNIA Partners
“We’ve been studying the group purchasing space for several years, looking for a disruptor who could harness technology to unlock ecommerce in this massive market. What we found is that even though OMNIA Partners is already the current leader in the space, they are also the disruptor. Their combined market position and technology vision make us excited about their potential to reshape the group purchasing industry.”
Alex Nichols, Partner at CapitalG
