Omnicom has appointed Jantzen Bridges as Global President of Credera, positioning her to lead large-scale, AI-enabled enterprise transformation work for clients seeking to modernize how marketing, sales, technology, and operations work together. In this role, Bridges will shape Credera’s service and delivery strategy while partnering with senior enterprise leaders on programs to redesign data platforms, technology strategies, and operating processes as AI becomes increasingly central to value creation.
The appointment reflects Omnicom’s push to meet growing client demand, extending beyond agency execution into the underlying systems that power customer growth. As brands and enterprises adopt new AI capabilities, many are finding that results depend less on isolated tools and more on foundational changes, including data and cloud modernization, platform integration, governance, and workflows that improve decisioning and productivity. Omnicom is positioning Credera to operate at the enterprise level, translating the company’s creative, commerce, and media strengths into measurable outcomes by building the technical and operational foundations that enable modern marketing and customer experiences to work at scale.
Within Omnicom’s broader offering, Credera is described as the connective tissue between strategy and execution. The consultancy focuses on designing data, cloud, technology, and operating solutions that enable modern marketing capabilities, including establishing governance and management programs, modernizing data and cloud architecture, integrating marketing platforms, and implementing workflows that create better intelligence and decisioning tools. The goal is to help organizations reduce fragmentation across transformation initiatives, improve how teams collaborate across functions, and deliver more consistent performance while embedding AI responsibly into everyday work.
Bridges brings more than two decades of experience leading complex, high-growth businesses across global consulting firms, including Accenture, Deloitte, Slalom Consulting, and EY. Her work has centered on guiding Fortune 500 clients through enterprise-wide, technology-enabled transformations spanning marketing, sales, service, commerce, and operations. Most recently, she served as a founding principal of EY Studio+, helping organizations rebuild growth engines using AI first strategies and platforms.
Omnicom and Credera are framing Bridges’ approach as systems level transformation, aligning business strategy, technology, and people to unlock sustained performance. That emphasis suggests a focus on operating model design and execution discipline, not just technology implementation. In practice, that can mean connecting modernization of data and cloud architecture with governance and measurement, integrating platforms that support marketing and sales processes, and reworking workflows so teams can use AI in ways that improve outcomes without creating new risk, complexity, or fragmentation.
For Credera, the hire signals an intent to scale its role as a strategic partner to executives navigating AI driven change. With more than 4,000 consultants worldwide, the consultancy is positioning itself to deliver repeatable, enterprise grade transformation programs that help organizations build scalable, AI ready systems and operating models. For Omnicom, the move strengthens a message to clients that the company can support end to end growth priorities, from creative and media to the enabling architecture and processes that allow marketing and customer experiences to perform reliably in the next era.
KEY QUOTES
“With AI fundamentally reshaping how organizations create value, our clients are asking for more than our best-in-class creative, commerce, and media services – they need help redesigning their data platforms, technology strategies, and processes. We are uniquely positioned to meet that need, combining deep consulting rigor with our creative and media scale. Jantzen’s leadership strengthens our ability to help clients transform how marketing, technology, and operations work together to drive business outcomes.”
John Wren, Chairman and CEO, Omnicom
“Jantzen brings a rare combination of enterprise-scale transformation leadership and a deep belief that technology should serve people, not replace them. Her appointment reinforces our role as a strategic partner to executives who are rethinking how growth, marketing, and operations function in an AI-driven world.”
Justin Bell, Global CEO of Credera
