On Me has secured a $6 million seed round to advance its personalized digital gifting platform, one of the largest consumer fintech seed financings completed in 2025. The round was led by NFX with participation from pre-seed investors Lerer Hippeau and focal.
As part of the investment, NFX general partner Pete Flint, a two-time unicorn founder, has joined the company’s board. The funding follows On Me’s first year of operations, during which the platform facilitated more than $2.5 million in multi-brand gifts through Apple Pay and Google Pay and supported over 76,000 users in sending and receiving gift cards.
The company plans to deploy the new capital to accelerate platform development, expand partnerships, and strengthen its partner ecosystem. On Me has been collaborating with retailers and merchants, working to define priorities and goals that support the broader transition from traditional plastic cards to interest-based digital gifting. The platform already offers more than 70 categories of digital gift cards redeemable at over 2,000 retailers. And it intends to introduce new categories that enable users to gift experiences such as travel, outdoor adventures, and activities.
A shift in consumer payment and engagement habits is creating tailwinds for On Me’s growth. Sixty-five percent of U.S. adults now use digital wallets, yet the legacy gift card market still relies heavily on decades-old infrastructure dominated by plastic cards. On Me aims to modernize and personalize the gifting process by allowing senders to tailor messages with photos, videos, and GIFs. The company reports that 21 percent of its customers are repeat users and that micro-engagement moments on the platform have helped improve the quality and thoughtfulness of digital gifts.
The retailer’s value proposition is also central to the platform’s strategy. Traditional gift card distribution can cost retailers hundreds of thousands of dollars, but On Me eliminates these expenses. By redesigning the system, the platform offers retailers transparency into redemption patterns and customer engagement while directing traffic to merchant partners. Each gift can generate two new customers because both the sender and the recipient interact with retailer channels.
Corporate adoption is another growth driver. On Me’s gifting solution has attracted dozens of Fortune 500 companies that are seeking more personal and convenient ways to recognize employees, partners, and clients. The platform’s customizable messaging and broad redemption options provide businesses with an alternative to generic gifts or branded items that end up unused, particularly in distributed and hybrid workplace environments.
Sustainability is also a core element of On Me’s positioning. The company cites the significant waste generated by traditional gifting and plastic gift cards, which contribute to millions of tons of annual disposal and pollution. By eliminating plastic cards and offering flexible digital options, On Me aims to support corporate ESG efforts and reduce environmental impact. The platform even includes a thrifting category to encourage more sustainable purchasing behavior.
The company’s long-term mission is to transform digital gifting into a meaningful, relationship-driven experience supported by personalization, mobile wallet integration, and modern commerce tools. On Me continues to deepen its retail partnerships and evolve its categories as it seeks to capture a share of the global gift card market, projected to reach $2.31 trillion by 2030.
KEY QUOTES:
“Gift cards of the past met customers where they were – gas stations, drug stores, and big box retailers – but that’s not where people are shopping anymore. When people don’t even have a wallet to put a plastic gift card in, it’s time for a change. One that levels up the boring, outdated gift card experience to create moments of connection with endless choice all in the palm of our hands.”
Darragh Meaney, CEO and Co Founder of On Me
“At NFX, we love products that reimagine everyday behaviors in enormous industries, and On Me is doing exactly that for gifting. They’ve taken the gift card—something stale and impersonal—and rebuilt it to be digital, mobile, social, and genuinely fun for both the giver and the recipient. What stood out to us from day one is the team’s experience, clarity of vision, and ambition to define a new category. The inherent virality in the product experience—something you rarely see in consumer fintech—is already driving remarkable growth. We’re excited to partner with them for the journey ahead.”
Pete Flint, General Partner at NFX
