ONDO has acquired Champion System, marking the company’s first acquisition and expanding its portfolio from performance essentials into custom cycling, triathlon, running and team apparel.
Champion System becomes the second brand within ONDO’s portfolio.
Founded by Daniel Shim, ONDO has focused on functional apparel and accessories designed to meet everyday performance needs.
The acquisition represents its first step toward developing a broader multi-brand performance apparel platform.
Champion System has spent more than two decades producing custom technical apparel for athletes, clubs, amateur competitors and professional teams around the world.
Under ONDO’s ownership, Champion System will continue operating under its existing brand.
ONDO plans to invest in new product development, digital capabilities, brand building and customer acquisition while preserving Champion System’s existing technical expertise, customer relationships and operating model.
For ONDO, Champion System brings two decades of expertise in custom team apparel and an established international customer base.
ONDO plans to combine those capabilities with its own experience in direct-to-consumer brand development and customer acquisition.
Lever Style Corporation, Champion System’s previous owner, announced the transaction in September and will continue working with Champion System and ONDO as a manufacturing and supply-chain partner.
ONDO indicated that Champion System could be the first of multiple performance brands it plans to bring into the company.
KEY QUOTES:
“Champion System has spent more than two decades earning the trust of teams around the world. We’re not here to change what works: same craftsmanship, same partners, same commitment to race day. We’re here to invest in what’s next.”
“Custom team apparel is one of the few categories in sportswear where the product still has to perform or you lose the customer. Champion System has two decades of technical knowledge and a global base of teams. ONDO has spent six years learning how to build a brand and acquire customers directly. Putting the two together is the opportunity, and it is why we see this as the first of several performance brands we intend to bring into ONDO.”
Daniel Shim, Founder and CEO of ONDO
