Korean app market ONE Store – a provider of mobile content including games, apps, and multimedia content – announced that it has secured an investment often million dollars from Digital Turbine, the global leader in growth solutions for the mobile ecosystem, bringing Digital Turbine’s innovative SingleTap technology to over 40+ million ONE Store users inSouth Korea, and joining forces in bringing ONE Store’s app marketplace to key markets overseas.
Digital Turbine is a leader in mobile growth solutions. Its technology enables frictionless distribution of apps and content to mobile users around the world, delivering solutions for results for the world’s leading telcos, advertisers, and publishers. DT’s technology is installed on 800+ million devices worldwide through partnerships with over 40 mobile operators and device manufacturers in multiple markets.
Digital Turbine decided to invest in the growth potential and business synergies of Korea’s leading app market – which plans to extend its reach into the global market.
As part of this strategic deal, app developers distributing their apps through ONE Store’s leading application marketplace will benefit from an optimized app install journey and best-in-class conversion rates, and both companies will utilize their unique combined capabilities to facilitate ONE Store’s entry into international markets and expanding its app store business.
The two sides expect synergies in different markets worldwide by combining ONE Store’s expertise in distributing games and apps through the mobile app market and capabilities in running a platform, and Digital Turbine’s on-device technology and suite of user acquisition and ad monetization solutions. And the companies plan to grow the app market platform into a highly competitive alternative app store that unlocks new growth opportunities for more app and game developers across more devices worldwide.
This investment from Digital Turbine further validates ONE Store’s potential, following a $15 million investment from Microsoft and Deutsche Telekom Capital Partners in 2021, and an investment of 20 billion Korean won from Krafton, a leading game developer in Korea, last October.
KEY QUOTES:
“Digital Turbine’s investment offers a great opportunity for ONE Store to work with an outstanding partner in expanding into global markets. We will go beyond being Korea’s leading app market to grow into a global player.”
- Peter Chun, CEO of ONE Store
“We’re excited to partner with ONE Store, trailblazers in alternative app markets reaching tens of millions of users. This partnership will bring DT’s unique technology to tens of millions of users and hundreds of app developers in Korea. We look forward to building on our partnership with ONE Store in Korea into other parts of the world such as the EU with the pending implementation of the Digital Markets Act next month.”
- Bill Stone, CEO of Digital Turbine
