Onfire, a Vertical AI platform redefining how IT revenue teams generate and accelerate sales, announced it has raised $20 million in initial funding, co-led by Grove Ventures and TLV Partners, with additional participation from IN Venture and Leumi Tech 77 by Bank Leumi. The round positions Onfire to scale its mission to build the first vertically focused, contextual AI go-to-market (GTM) platform for the $5 trillion IT market.
Since its beta launch just one year ago, Onfire has gained rapid traction among leading software companies. Dozens of top firms—including Aiven, Spectro Cloud, and Cyera—now use the platform to refine targeting, accelerate deal cycles, and uncover previously invisible buying signals. The results have been striking: Onfire’s insights have helped customers close more than $50 million in new deals in its first 12 months.
The company’s growth reflects a larger shift in enterprise sales technology. While AI has been widely adopted across industries, many organizations have seen little impact on their bottom line. Traditional AI sales tools often rely on incomplete or generic data, generating noisy signals that fail to guide sales teams toward real buying intent. Onfire tackles this problem by fusing structured third-party intelligence with first-party context, continuously updating CRM systems to deliver an accurate, dynamic map of each customer’s market.
Founded by Tal Peretz (CEO), Shahar Shavit (CTO), and Nitzan Hadar (CPO), all experts in AI and entity resolution, Onfire was built from the ground up to serve how IT buyers actually make purchasing decisions. Its AI models capture the complex interplay of budget cycles, compliance triggers, architecture choices, and stakeholder influence that defines enterprise technology sales.
The company’s data infrastructure now encompasses detailed tech stack descriptions for 91% of companies worldwide, enabling it to identify thousands of meaningful prospect-level signals, ranging from community discussions and product evaluations to insights into buyer behavior at industry events. By prioritizing depth of data and contextual intelligence, Onfire helps sales teams move beyond weak intent signals to focus on the moments that truly drive decisions.
KEY QUOTES:
“Before writing the first line of code, we interviewed 275 revenue leaders who sell to IT buyers. We understood that the proper solution is based on a new era of accurate data and vertical AI for this space. The future of GTM isn’t more noise, it’s precision. That’s what Onfire delivers.”
Tal Peretz, Co-Founder and CEO, Onfire
“Onfire completely changed how we connect with our prospects, giving us visibility into the real conversations happening within their communities, where they’re more open and authentic. That insight has been a game changer, helping our team reach the right people, set more meetings, and drive continuous adoption across the organization.”
Andrew Froning, Director of Global Sales Development, Cyera
“We backed Tal, Shahar, and Nitzan because they combine world-class expertise in entity resolution and AI with real GTM focus. Onfire fixes the data layer for technical buyers, turning intelligence-grade signals into measurable revenue, and that is how new categories are built.”
Rona Segev, Co-Founder and Managing Partner, TLV Partners
As AI adoption accelerates across enterprise sales, Onfire’s vertical-first approach sets it apart in an increasingly crowded market. By choosing precision over volume, the company is positioning itself as the default GTM platform for teams selling into IT, helping redefine how revenue organizations use AI to drive meaningful growth.
