onX, a leading developer of digital outdoor navigation and mapping technology, announced a strategic investment from growth equity firm TCV to fuel its next phase of expansion and innovation. The partnership aims to accelerate onX’s mission to enhance outdoor exploration through technology while strengthening its position as a category leader in adventure-specific navigation tools.
Existing investors Summit Partners, Madison Valley Partners, and onX founder Eric Siegfried will remain active board members, reflecting continued confidence in the company’s long-term vision. The round also welcomes Cross Creek as a new investor, further diversifying onX’s strategic support network.
Founded in 2009, onX has become a trusted platform for millions of outdoor enthusiasts, including hunters, off-roaders, hikers, anglers, and backcountry skiers. Its apps—onX Hunt, onX Offroad, onX Backcountry, and onX Fish—help users explore with confidence through detailed maps, real-time data, and innovative terrain visualizations.
The company’s momentum has been driven by rapid product innovation and customer engagement. Over the past several years, onX has introduced a series of industry-first features, including cellular trail camera integration for real-time wildlife imagery, Avalanche Terrain Exposure visualization tools for backcountry safety, and the Recent Imagery feature, which delivers updated satellite views every two weeks. onX also launched a proprietary Route Builder tool for custom path planning and introduced the first comprehensive map of dispersed camping areas, expanding accessibility to remote outdoor experiences.
TCV’s investment will provide operational expertise and resources to help onX scale its technology and user base while maintaining its focus on empowering outdoor recreationists. The firm’s track record of backing transformative companies such as Netflix, Strava, and Spotify positions it as a strategic partner capable of guiding onX through its next stage of growth.
KEY QUOTES:
“At onX, we are constantly reimagining how people experience the outdoors as we expand into new verticals, introduce innovative products, and invest in the team and technology that fuel our growth. Over the last three years, onX has nearly tripled its ARR and become the most trusted digital guide for adventurers nationwide. Partnering with TCV and drawing on their experience scaling iconic tech companies like Netflix, Strava, and Spotify will help accelerate our momentum as we continue to deliver more meaningful and immersive experiences.”
Laura Orvidas, CEO, onX
“I have been using onX for years, primarily to hunt public lands and backcountry ski across the western U.S. I’ve experienced firsthand how indispensable their product is and how it fuels a deeper connection to the outdoors. The onX team is tuned into their customers’ needs, and each tool is built to solve real outdoor challenges. As a result, they’re on an impressive growth trajectory, and TCV is excited to partner with them for this next phase of innovation and expansion.”
Woody Marshall, General Partner, TCV, and new Board Member, onX
“Since Summit’s investment in 2018, we’ve had a front-row seat to onX’s evolution from a category pioneer to a market-defining brand in outdoor technology. We’ve been continually impressed by the team’s customer focus, commitment to innovation, and impressive, profitable growth. We’re proud to continue our partnership and excited to welcome TCV as onX builds on this momentum and takes on its next adventure.”
Colin Mistele, Managing Director, Summit Partners, and Board Member, onX
