OpenAI has announced a significant expansion of Codex, introducing role-specific plugins, a new Sites feature, and an annotations capability designed to make the AI platform useful far beyond software development. More than 5 million people now use Codex weekly, and non-developers — including analysts, marketers, operators, designers, researchers, investors, and bankers — make up approximately 20% of overall users and are growing more than three times as fast as developers.
The centerpiece of the update is six new role-specific plugins, each bundling relevant apps, skills, instructions, and workflows across 62 popular applications and 110 skills. The data analytics plugin helps analysts explore product and business data and create reports using tools including Snowflake, Databricks Genie, Hex, and Tableau. The creative production plugin helps marketing teams turn briefs into campaign assets using Figma, Canva, Shutterstock, and Picsart. The sales plugin connects customer context to deal workflows using Salesforce, HubSpot, Outreach, and Clay. The product design plugin turns early ideas into prototypes reviewable in Figma and Canva. The public equity investing plugin helps investors review earnings, compare companies, and track signals using data from Moody’s, FactSet, LSEG, S&P, PitchBook, and Hebbia. The investment banking plugin helps bankers prepare pitch materials and comparable company analyses using trusted financial data. Additional plugins including Corporate Finance, Private Equity Investing, Marketing Strategy, Strategy Consulting, and Legal are described as coming soon.
Also announced is Sites, a preview feature for Business and Enterprise customers that allows Codex to create and share interactive hosted websites and apps — turning analysis, plans, and launch materials into dashboards, project boards, review workspaces, and living hubs shareable within a workspace via URL. Early partners in the Sites ecosystem include Vercel, Wix, Replit, Lovable, Figma, Webflow, and Emergent. Annotations, the third new capability, allow users to select specific parts of documents, spreadsheets, slides, or sites and direct Codex to refine only those elements without reworking the rest of the output — extending a feature developers already use for code refinement into broader knowledge work.
OpenAI said the updates reflect its vision of Codex as a platform for all knowledge workers, built around the tools, context, and workflows each team already uses.
