The founding team of Notch is joining OpenAI, bringing experience building autonomous AI agents for advertising and marketing workflows to the company’s Ads team.
Notch Co-Founders Aman Jain and Vinay Jain announced the move, describing it as the next chapter for a company they started roughly two years ago around the belief that AI agents could help businesses grow autonomously.
Notch developed Max, an autonomous AI marketer designed to handle advertising end-to-end. According to Aman Jain, the system could support workflows ranging from market research and ad creation to campaign management and learning from campaign performance.
Vinay Jain said the company worked with thousands of small businesses while developing its autonomous advertising agents. Through those deployments, the team gained experience applying AI to real advertising budgets and building systems intended to turn emerging AI capabilities into products that businesses could use operationally.
The founders did not disclose transaction terms or indicate whether OpenAI acquired Notch itself. Their announcements specifically state that Notch’s founding team is joining OpenAI.
At OpenAI, Aman Jain and Vinay Jain plan to bring their experience developing AI-powered advertising products to the OpenAI Ads team.
The move gives OpenAI additional talent with experience building agentic advertising technology that can manage multiple stages of the marketing process rather than functioning solely as a content-generation tool.
KEY QUOTES:
“Proud to have built Notch alongside Vinay Jain and our team. We built Max, an autonomous AI marketer that handled advertising end to end, from market research and ad creation to running campaigns and learning from results. Businesses and agencies trusted it with their advertising budgets.”
Aman Jain, Co-Founder And CTO Of Notch
“Two years ago, Aman Jain and I started Notch because we believed AI agents could help businesses grow autonomously. We built agentic experiences for advertising, worked with thousands of small businesses, and learned what it takes to turn fast-moving technology into something people use daily to run their ad budgets via Notch agents.”
Vinay Jain, Co-Founder Of Notch
