OpenAssets has launched as the new parent brand of Pointsville, positioning itself as an open-standards provider for digital financial infrastructure aimed at institutional and sovereign users. The company said it is building a “trusted foundation” for real-world asset (RWA) tokenization as capital markets move toward digital issuance and faster settlement.
The new brand consolidates the team and infrastructure behind Pointsville’s tokenization and loyalty products, which OpenAssets said have been used to deliver secure digital value systems at scale. OpenAssets is now expanding its focus toward broader capital markets infrastructure, emphasizing interoperability, governance, and integration with existing financial systems.
OpenAssets said it is targeting a central pain point for banks, market operators, and public-sector stakeholders: modernizing core infrastructure without taking on operational risk or becoming locked into a single vendor. The company’s architecture is described as open-standards-based, designed to support interoperability across jurisdictions while keeping institutions and governments in control of assets, policies, and data.
The company also said its products were built for regulated environments, with “institutional-grade” security and compliance readiness as core design requirements. It framed this governance-first approach as essential for systems intended to operate in the public interest at national and global scale.
OpenAssets said it is backed by a funding round led by Valor Capital Group. Other participants named in the announcement include Tether; members of the founding family of Itaú Unibanco; Nubank’s co-founder; Temasek-backed Superscrypt; SNZ; Credit Saison; K2 Integrity; Citrino; and partners of Dynamo. The company did not disclose the size of the round.
Beyond tokenization and loyalty products under the Pointsville umbrella, OpenAssets said it intends to address a market need for agentic commerce infrastructure in the future as it broadens its digital financial infrastructure ambitions.
