Openprise – a leader in revenue operations (RevOps) data automation – announced that it closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital. Through a strong balance sheet and solid growth, Openprise is able to continue helping high-performance RevOps teams in transforming their data into action, achieving operational agility at scale, and simplifying technology to drive efficient growth.
The company will use the funding to further extend its leadership in the RevOps market, expand its product roadmap, bolster talent recruitment efforts, and drive sales and marketing growth by investing in critical go-to-market (GTM) initiatives and customer success programs.
In the past decade, organizations invested heavily in data and multiple GTM technologies to keep pace with growing digital touchpoints along the customer journey. But these investments often failed to scale and integrate, leaving RevOps teams with a stitched patchwork of point solutions to manage, further fragmenting data and processes.
The company’s main product, the Openprise RevOps Data Automation Cloud, combines together data, automation, integration, and orchestration, enabling high-growth companies to scale all of their GTM strategies on a single cloud at up to ten times the speed of what IT can support, without writing a single line of code.
Openprise is used leading RevOps teams at Adobe, Broadcom, Nutanix, Rippling, Rockwell, Russell Reynolds, and Splunk. And the company is recognized as a Leader and High Performer in multiple categories in G2’s 2023 Grid Reports.
KEY QUOTES:
“At Openprise, we are solving today’s challenges by focusing on the most fundamental yet overlooked problems for RevOps teams: poor data quality, too many silos, and unusable formats. Data is at the core of what we do because it’s the key enabler of every GTM initiative. Many companies are exploring artificial intelligence (AI) under the RevOps framework. Because AI is the ultimate data-driven application, Openprise is leading the industry to unlock the value of data with the industry’s next-generation cloud platform for RevOps. Our goal is to consistently provide RevOps teams with a trusted data foundation so they can automate any process and simplify even the most complex technology stack.”
- Ed King, founder and CEO of Openprise
“It’s an exciting time to be a part of Openprise’s success. Despite a challenging market, Openprise has demonstrated the ability to scale efficiently with accelerating growth while delivering exceptional levels of customer satisfaction.”
- Pete Chung, Head of Morgan Stanley Expansion Capital
“We have been impressed with the solution that Ed and his team have built and believe that Openprise is well-positioned to serve a growing need within the RevOps market as the industry becomes more sophisticated and demanding in its use of data and technology. Openprise has helped many organizations improve their GTM efficacy, serving leading organizations across data-rich industries including technology, healthcare, and financial services.”
- Steve Cao, Executive Director of Morgan Stanley Expansion Capital
