ORANGE JUICE announced it has raised $40 million to launch a permanent capital company focused on acquiring, improving, and permanently owning American businesses while maintaining a Bitcoin treasury. Unlike traditional private equity firms, the company says it is designed without fund expiration dates or pressure to exit investments, allowing it to take a long-term ownership approach.
Founded by partners from Bitcoin-focused venture capital firm ego death capital—including Jeff Booth, Lyn Alden, Nico Lechuga, and Andi Pitt—along with Adrian Steckel and operating partner Ruben Zweiban, ORANGE JUICE aims to provide business owners with an alternative succession option. The company intends to acquire stable, cash-flow-generating businesses producing between $1 million and $10 million in annual cash flow across multiple industries.
The company’s strategy combines permanent ownership with operational improvements and a Bitcoin treasury. ORANGE JUICE said it plans to reinvest cash generated by acquired businesses into additional acquisitions or its Bitcoin holdings while maintaining conservative use of leverage. It also intends to pursue a future public listing to provide shareholders with liquidity and broader access to capital markets.
As part of its value creation strategy, ORANGE JUICE is building an in-house operating team that will help portfolio companies implement operational improvements and leverage artificial intelligence to improve productivity. Businesses acquired by the company will retain their existing brands and identities, while founders will have flexibility to retire, continue leading their companies, or transition ownership gradually. Sellers will also receive a portion of the purchase consideration in ORANGE JUICE equity, allowing them to participate in the company’s long-term growth.
Ricardo Salinas, founder and chairman of Grupo Salinas, participated in the financing as the anchor investor. The company is headquartered in Connecticut and expects to capitalize on the growing wave of business succession opportunities expected over the coming decades.
KEY QUOTES:
“Building a business takes decades. Founders deserve more than one path when it’s time to transition ownership. We believe permanent capital offers an important alternative to traditional private equity.”
Nico Lechuga, Founding Partner at ORANGE JUICE
“I have built a diversified conglomerate serving millions of customers in Latin America and employing over 170,000 people. From this I have learned two things: cash flow is king, and you cannot count on governments to protect the value of your money. ORANGE JUICE is built on both — cash flowing companies and a Bitcoin treasury. That is why I am backing this team.”
Ricardo Salinas, Founder and Chairman of Grupo Salinas
