Orby AI: $30 Million Raised To Develop AI Solutions For Enterprises

By Amit Chowdhry • Jul 10, 2024

Orby AI, a company developing generative AI solutions for the enterprise, announced the closing of its $30 million series A round of financing. The Series A round was co-led by New Enterprise Associates (NEA), Wing VC, and WndrCo, with additional participation from Pear VC.

This new funding will be used to accelerate the development and commercialization of the industry’s first generative AI process automation platform powered by a sophisticated large action model (LAM).  And the Series A funding follows a seed funding round co-led by NEA and Pear VC.

Many businesses today have essential activities like data entry, document processing and validation of complex forms, invoices, expenses and contracts – which can be fully automated.

But many organizations don’t have a clear technical understanding of what is feasible. And this forces them to waste time and money discovering what workflows are best to automate first. But traditional automation solutions lack the necessary AI sophistication and remain too costly and technically challenging to automate more complex repetitive work beyond simple rules-based automation.

Orby AI developed the first self-service, end-to-end generative AI platform to meet these modern automation goals. And by removing complexity and creating a unique workflow discovery, Orby’s generative AI platform seamlessly builds automations for virtually any business workflow.

Orby’s patented technology combines a multimodal large action model (LAM) foundation with an AI agent that utilizes state-of-the-art neurosymbolic programming, utilizing symbolic reasoning and neural network-based analysis to quickly and accurately generate actionable workflow automations that continually learn, adapt and improve. And workers are now empowered to automate what they want, when they want without relying on technical help.

With this combination of technologies, Orby’s platform stands alone as the only to continuously observe, learn, automate, and adapt to repetitive workflows for a wide range of enterprise processes that legacy rules-based systems simply cannot support.

Orby reduces the time to automation from months to minutes while enabling automation for tasks that require decision-making and domain knowledge that are simply not possible today with traditional approaches.

Generative Process Automation (GPA) represents a new class of business process automation and the next technological advancement redefining workflow automation within the enterprise. Also known as agentic process automation (or APA), this unique approach effectively combines the high-level cognitive abilities of AI with the benefits of automation, enabling systems to perform tasks that involve intricate planning, reasoning, and adaptation.

GPA is based on next-generation large action models (LAMs) and AI agents to automatically learn, reason and act on repetitive enterprise workflow processes in real time. And this enables for the automatic discovery, understanding, and learning of general patterns and relationships across unstructured datasets to generate complete automation at scale for myriad enterprise workflows.


“At WndrCo, we strongly believe that AI agents will fundamentally transform the future of work. Orby’s platform automates the mundane so that organizations can focus on their most strategic and impactful work. We’re thrilled to partner with the Orby team to bring these capabilities to large enterprises.”

– Jeffrey Katzenberg, Founding Partner of WndrCo

“We see a massive market opportunity in the application of generative AI technology to address complex enterprise workflows that can negatively impact productivity. Orby’s unique AI approach stands poised to revolutionize the very fabric of enterprise, untangling the knots of complex workflows and ushering in a future of unparalleled efficiency.”

– Bruce Beck, Enterprise Systems CIO at JLL Technologies

“Yesterday’s process automation solutions were never designed to address the dynamic and complex nature of work being performed within the enterprise. At Orby, we are blowing the lid off what AI can do for enterprises with a completely new platform that observes and learns any task performed, analyzes it contextually, and creates automated workflows that can be immediately enacted.”

– Bella Liu, Co-Founder and CEO of Orby AI

“Orby’s approach and large action model technology overcomes key challenges of traditional process automation, simplifying workflow definition for business users. With neuro symbolic programming, their platform captures standard process flows and ensures robust exception handling to provide a resilient automation solution that now makes AI-driven automation accessible and highly efficient for the enterprise.”

– Dan Twing, President and Principal Analyst for Intelligent Automation at Enterprise Management Associates