Orion, a provider of transformative wealth-technology solutions for financial advisors and the enterprise firms that serve them, announced a definitive agreement to acquire advisor technology provider Summit Wealth Systems. When the deal closes in early 2025, Summit’s CEO, Reed Colley, will join Orion as President of Orion Advisor Technology, reporting to Orion CEO Natalie Wolfsen.
With 25 years of deep industry experience, Reed is the co-founder and CEO of Summit Wealth Systems. Before launching Summit, Reed founded and served as CEO of Black Diamond Performance Reporting. And he founded the company in 2003, creating an innovative wealth platform that was agile and responsive to the advisor with user interface-driven graphical reports. Reed founded the calendar analytics platform Copilot, Do Something Great Today, and FlightPath. Reed holds a Bachelor of Science in Engineering and Economics from Vanderbilt University.
Summit – a software company co-founded by Reed – provides modern, consolidated, and intuitive client reporting and portfolio management to large registered investment advisors (RIAs). And Reed – along with Summit’s 12 employees – will join Orion upon the close of the transaction, and Summit will become a brand entity of Orion. The deal is expected to close in early 2025 following the completion of customary closing conditions.
KEY QUOTES:
“We are thrilled to welcome the Summit team, Summit clients and Reed to Orion in early 2025. Summit’s powerful software will further enhance our unified, flexible tech ecosystem. Reed is a visionary, innovative, highly experienced leader with a deep commitment to helping wealth businesses, financial advisors and investors thrive in today’s dynamic environment. With Reed and Summit on board, Orion will accelerate our growth and innovation, supporting financial advisors of all sizes and business models with pioneering, investor-centric technology. Together, we have a profound understanding of the unique challenges today’s advisors face, including the complexities of integrating disparate tech stacks and how to deliver personalized client experiences at scale.”
- Natalie Wolfsen, CEO of Orion
“I couldn’t be more excited to join forces with Orion in 2025. I have long admired Orion’s kinship with advisors and spirit of innovation. The firm is unmatched in offering advisors the best solutions that support their independence, streamline their workflow and help them build meaningful relationships with investors—all in a flexible, unified, seamless wealthtech experience.”
- Reed Colley
