ORO Labs, a procurement orchestration platform for global enterprises, announced it has raised $100 million in Series C funding to accelerate the adoption of agentic orchestration in enterprise procurement. The funding round was led by Brighton Park Capital and Growth Equity at Goldman Sachs Alternatives, with participation from existing investors Norwest Venture Partners, B Capital, XYZ Capital, and Felicis.
The San Francisco and London-based company reported that the funding follows a year of 300 percent revenue growth as demand rises for AI-driven automation in procurement and finance operations.
ORO Labs provides an AI-powered orchestration platform designed to coordinate procurement workflows across people, systems and processes. The platform automates intake, approvals, sourcing, supplier management, risk oversight and compliance, aiming to help enterprises move faster while maintaining governance and control.
According to the company, traditional procurement tools are often fragmented and difficult to use, creating inefficiencies in modern supply chains. ORO’s orchestration model integrates intelligent agents and workflow automation to streamline operations and improve visibility across procurement processes.
The company said its platform is currently used by global enterprises, including The Coca-Cola Company, Siemens Energy, and Novartis. ORO’s technology is deployed across more than 100 countries and supports Fortune 500 organizations across industries such as life sciences, financial services, consumer products, manufacturing, energy, and telecommunications.
ORO Labs plans to use the new capital to expand its global presence, enhance product development, and scale customer success and deployment operations.
The funding also includes board appointments. Mike Gregoire of Brighton Park Capital and Clare Greenan of Growth Equity at Goldman Sachs Alternatives will join the company’s board of directors.
KEY QUOTES:
“Demand for orchestration has skyrocketed because procurement teams are under tremendous pressure to move faster, to save more, and to make employee and supplier experiences easier. Procurement is shifting to a new AI-driven operating model. ORO is powering this change — helping our customers reimagine how procurement delivers impact for the business.”
Sudhir Bhojwani, Co-Founder And CEO, ORO Labs
“ORO is pioneering the modernization of procurement, leveraging next-gen AI to deliver intelligent automation and tangible ROI while preserving the context, controls, and standards that large global enterprises depend on. We believe ORO’s co-founders, Sudhir, Lalitha, and Yuan, as well as the rest of the ORO team, are uniquely positioned to lead this shift, bringing unmatched domain expertise and strategic innovation to legacy operations.”
Clare Greenan, Vice President, Growth Equity At Goldman Sachs Alternatives
“We are thrilled to partner with ORO Labs as they pioneer the future of procurement. ORO is moving the world’s largest enterprises beyond legacy systems, orchestrating intelligent automation and seamless workflows to operations that desperately need them. ORO’s team exemplifies the kind of visionary innovation we back at Brighton Park Capital — leveraging next-generation AI to solve massive, longstanding business challenges. We look forward to supporting their continued hyper-growth.”
Mike Gregoire, Partner, Brighton Park Capital; Rik Patel, Principal, Brighton Park Capital
