Orum, an AI-powered calling platform used by more than 1,200 sales organizations, announced it has acquired Scout AI to help sales teams identify the most reliable phone number for reaching each prospect. Scout AI uses autonomous data agents to connect a company’s customer relationship management system with more than 30 external data sources and Orum’s proprietary calling intelligence. The system evaluates available phone numbers, identifies the one most likely to reach a live person, and continuously updates that information as new data becomes available.
Orum said the acquisition addresses a longstanding problem for outbound sales teams: inaccurate, outdated, and fragmented contact data. Sales representatives can lose significant time calling disconnected numbers, manually correcting records, and switching among data providers that do not share information.
Scout by Orum combines external contact data with insights drawn from more than one billion sales calls processed through Orum’s platform. That calling history gives the system a proprietary signal for determining which numbers are most likely to connect with real prospects.
The company said Scout’s agents will handle multi-step data work automatically, including gathering information, comparing sources, ranking phone numbers, and writing the most reliable result back into the tools sales representatives already use. This allows customers to retain the improved data within their existing systems rather than keeping it locked inside another platform.
Scout AI was founded by Christian Arredondo and built as a data agent platform for revenue teams. The technology is designed to help sales organizations reach the right person while keeping prospect records current across their existing workflows.
Orum serves companies ranging from high-growth startups to large enterprises, including Samsung, IBM, and Ramp. The acquisition expands Orum beyond call execution and coaching by adding a data intelligence layer focused on improving the quality of outbound sales information.
Scout by Orum is currently available through a gated preview, with interested sales teams able to join an early-access waitlist.
KEY QUOTES:
“For all the data tools sales teams have, the core problem hasn’t moved; the data they work from can’t be trusted. We knew a single data enrichment feature was never going to fix that. That’s why we’re bringing on Scout AI. Connected to Orum’s intelligence from more than one billion calls, we can build a new breed of data agents that work from data teams can actually trust.”
Jason Dorfman, Co-Founder and CEO of Orum
“Data agents are only as good as the data they learn from. Plugging into Orum’s phone intelligence changes what ours can do. The agents don’t just hunt and wrangle data; they work from the most accurate phone data available, refreshed by real conversations every day. No traditional data provider can offer that.”
Christian Arredondo, Founder of Scout AI
