Otto (Formerly TeleVet) To Advance Customer Engagement Platform For Veterinary Clinics With New Funding Round

By Amit Chowdhry ● Sep 7, 2023

Otto (formerly TeleVet) – a leading customer engagement platform for veterinary clinics – recently announced a $43 million Series B round of equity financing. Existing investors Mercury Fund and Boehringer Ingelheim were joined by new investor Hill’s Pet Nutrition in the round. In connection with the funding, Heath Butler, Venture Partner at Mercury Fund, will join Otto’s Board of Directors. Nicki Baty, President and General Manager of Hill’s Pet Nutrition US, will join as a Board Observer.

The new funding round comes on the heels of record growth for the company. And Otto has grown its customer base to more than 8,000 veterinary professionals over the last two years.

In the past year, Otto has significantly evolved its core communication platform, Flow, including adding a modern payments solution. In April, Otto also launched its revolutionary Care membership plans.

The new name and visual brand Otto reflect the company’s expansion beyond telemedicine into a streamlined, comprehensive customer experience. And Otto leads the industry with superior practice management system (PIMS) integrations, including Cornerstone, Neo, AVImark, Impromed, eVetPractice, ezyVet, and more. Otto will automatically communicate with clinics’ PIMS, ensuring that data is complete and accurate while saving critical clinic staff time.

Otto’s teams work alongside DVM owners and practice managers to optimize the platform experience and match the individual needs of each clinic. And with an average satisfaction rating of 90%+ for onboarding and support, the company strongly emphasizes customer experience and getting to value quickly.


“We’re proud that Otto is one of the fastest-growing veterinary software companies in the country. Our team has worked incredibly hard to deliver value out of the gate with minimum complexity. Our clinics are seeing a 66% faster intake, a 50% reduction in no-shows, a 40% increase in RX sales, and more. With our new investment and partnerships, we are excited to continue our pace of innovation and expand support to more clinics than ever.”

— Zeynep Young, CEO of Otto

“Otto’s cutting-edge automation and technology solutions empower veterinary clinics to seamlessly manage daily tasks while maintaining the highest standards of care. Hill’s goal is to find innovative ways to both support veterinary healthcare teams and provide more seamless ways to make nutrition recommendations. Otto allows us to accomplish both as we work together to support veterinarians and pet owners alike.”

Nicki Baty, President and General Manager of Hill’s Pet Nutrition US

“When we started this company, we aimed to significantly change lives for the better. We help veterinary teams build a modern, resilient clinic with happy clients and healthy boundaries, and we’re excited for the opportunity to continue to innovate and change with the needs of the industry. This is our life’s work, and it shows.”

Steven Carter and Price Fallin, co-founders of Otto

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