Our Place: This Company Is Bringing Cookware Direct To Consumers

By Amit Chowdhry ● November 10, 2019
  • Direct-to-consumer cookware company Our Place has raised $2.35 million in funding. Here is how the company works.

Our Place is a cookware company founded by husband and wife team CEO Amir Tehrani and Shiza Shahid. Together, they are big believers that the doorway to inclusive communities happens through the kitchen.

According to TechCrunch, Tehrani had spent his life in the cookware and kitchen business. And Shahid is the co-founder of the Malala Fund and Now Ventures. NOW.Ventures is a funding platform that puts money into early-stage companies while the Malala Fund focuses on supporting companies that are increasing educational access for women.

Our Place was also founded by chief operating officer Zach Rosner. Rosner was previously the head of people operations at MeUndies and the hiring lead at Everlane.

Our Place has raised $2.35 million in funding from a number of investors, including FabFitFun and Will Smith’s Dreamers VC.

Currently, the cookware line of products is built in China and manufactured in Thailand. However, the founders are planning to have artisans living in emerging markets build their future collections.

In 2021, the cookware market is projected to hit $12.7 billion, according to the Freedonia Focus Reports.

Tehrani’s grandfather is known as the founder of TableTops Unlimited — which is a white-label kitchenware supplier. And his experience with that business is what brought FabFitFun to Our Place’s cap table.

“They understand our capabilities around the family business and they want to help bring it to their community as well,” said Amir Tehrani. “Aside from what they were already doing around fashion and cosmetics the largest opportunity they weren’t already doing was around cookware.”